OUR BLOG
Ideas and Insights from Digital Marketing Experts
Instagram Content Now Indexes on Google
Starting now, your public Instagram posts can appear in Google search results. That means your Instagram feed is now part of your SEO footprint. If you’re using a business or creator account and it’s public, your content is officially searchable.
Google Ads vs Social Media Ads: Which To Choose in 2025?
The real debate isn’t Google Ads vs. Social Ads—it’s intent vs. interest. Google captures demand from people actively searching. Social creates demand by sparking interest. The smartest 2025 strategies? They do both.
Why Most Businesses Get Ads Wrong (And How to Get It Right)
Running ads shouldn’t feel like gambling. If you’ve ever spent money on ads and gotten nothing back, you’re not alone—and you’re not doomed. Most businesses waste money not because ads don’t work, but because they’re using them wrong. In this post, we’ll show you why most campaigns fail—and exactly how to fix yours.
Be a Strategic Hater: Master Negative Keywords in Google Ads
Negative keywords help you block irrelevant clicks and focus your budget on the searches that actually bring you business. By telling Google what not to show your ads for, you avoid wasting money on unqualified traffic. Learn how to update your negative keywords regularly—smart “negativity” means better results and more leads for your budget.
Why Google Reviews Matter
In 2025, Google Reviews do more than show stars—they drive local SEO, map rankings, clicks, and trust. Learn why they matter and how to get more reviews to boost your visibility and win more customers.
How to Write Great Landing Page Copy
Great landing page copy turns clicks into customers. This guide shows you how to write copy that grabs attention, builds trust, and increases conversions step by step.
6 Proven Email Marketing Strategies to Drive Customer Retention
Want loyal customers who keep coming back? Discover six proven email marketing strategies to boost retention, build trust, and drive repeat sales—without spending a fortune.
The Real Reason Why Your Ads Aren’t Converting
Spending money on ads but not seeing results? Your website could be the reason—learn how poor design and slow performance kill conversions and what to fix to turn traffic into leads.
Scaling a Business Past Repeat & Referral: Why Growth Gets Tougher—and How to Win Anyway
Many contractors hit a wall when growing past referrals. This guide explains why cold leads feel harder—and how to adapt your strategy to thrive in the next phase.
Top 5 Signs You Need Our No-Cost Digital Marketing Blueprint
Struggling to get real results from your marketing? If you’re guessing, overspending, or not converting traffic, our No-Cost Digital Marketing Blueprint is exactly what you need. Get a clear, custom plan—free.
What Every Smart Business Owner Should Know About Digital Marketing
Learn how the best local businesses are using paid media, content, and automation to win more customers — and how you can too.
Google Ads Agency Hack: 7 Experiments Every Business Should Try to Boost ROI
If you’re not testing, you’re wasting ad spend. Learn the exact Google Ads experiments we use to drive real business results—and how you can apply them today.
Top 10 Things You Can Do To Optimize Your Google Ads Account Right Now
Master your Google Ads account with these 10 essential optimization steps to boost ROI, cut wasted spend, and drive more qualified leads.
Speed to Lead: Why Responding to Prospects Quickly is Critical for Conversions
In today’s fast-paced world, the difference between gaining a customer and losing them to a competitor often comes down to one crucial factor: speed.
How CRM Automation Can Save You Time and Money
Efficiency and cost-effectiveness are priorities for any business, and CRM automation delivers on both fronts.
5 Key Features Every CRM Should Have to Drive Business Growth
A CRM not only helps manage customer interactions but also boosts efficiency and improves customer satisfaction.
SEO in the Age of AI: How to Optimize for the ChatGPT Era
In this blog, we’ll explore how SEO is evolving in the AI age, why it’s more critical than ever, and the steps you can take to future-proof your strategy.
How to Get to the Top of Google Maps Using Google Ads
If you’ve ever wondered how certain businesses appear at the top of Google Maps when you search for terms like “drain cleaning near me,” the secret often lies in Google Ads.
Effectively Using Google Ads to Target Custom Audiences
Reaching the right audience is crucial for any business aiming to increase visibility and engagement. One effective method is leveraging Google Ads to target custom audiences.
3 Common Mistakes to Avoid in Your Paid Search Campaigns
When it comes to running effective paid search campaigns, avoiding common pitfalls can save you both time and money. Here are three key mistakes to watch out for
Understanding Customer Lifetime Value and Its Impact on Marketing Decisions
Customer Lifetime Value (CLV) is the total revenue a customer brings over time. Understanding CLV helps businesses optimize marketing budgets, create tailored retention strategies, improve segmentation, and boost overall marketing ROI.
5 Common PPC Mistakes and How to Avoid Them
Managing PPC campaigns can be complex, and even small mistakes can result in wasted ad spend and poor performance. Here are five common PPC mistakes and how to avoid them.
The Power of Retargeting: Turning Window Shoppers into Customers
In today’s digital landscape, not every visitor to your website will convert into a customer right away. In fact, studies show that only about 2% of website visitors convert on their first visit.
Maximizing Your Website’s Potential: Tips for Boosting Conversion Rates
Are you looking to improve your website’s conversion rates and turn visitors into customers? Understanding user behavior, effective communication, and strategic use of design elements are key. In this blog post, we explore some of the top strategies for maximizing your website’s potential, including identifying your visitors’ pain points, creating compelling offers, communicating your unique value proposition, building trust with social proof, and using videos effectively. Work with your web designer to put these tips into action and watch your conversion rates soar.
Top 9 Mistakes Businesses Make When Starting a Social Media Ad Campaign
Starting a social media ad campaign can be a powerful way to reach new customers and promote your business. However, without the right approach, it’s easy to fall into common mistakes that can hinder your success. In this post, we’ll explore the top 9 mistakes that businesses make when launching social media ad campaigns. By understanding these pitfalls and how to avoid them, you can set yourself up for success and get the most out of your social media advertising efforts.
Is Google Guarantee the Game Changer Your Business Needs?
Discover huge return on investment with Google Guarantee In this video, we're excited to share with you the insights and benefits of the...
What is “hosting” and domain? What’s the difference?
Confused about hosting and domain? Learn the difference between hosting and domain, and how they work together to make your website accessible on the internet.
Top Mistakes to Avoid When Doing Web Design and Development
Here are ten common mistakes people make when doing web design and development and how to avoid them to get ahead of competitors.
Why should a business owner care about web hosting?
Web hosting is important because it determines how your website performs and how accessible it is to visitors. Hosting impacts speed, reliability, and uptime.
Why host my site with SC Digital?
There are many benefits to hosting with a company like SC Digital, including dedicated support, web/server security, and comprehensive maintenance and IT support.
Why SC Digital is the Best Choice for Your Website Needs
Whether you’re starting from scratch or looking to revamp an existing site, it’s essential to choose the right team for the job. That’s where SC Digital comes in.
Webinar: Unleashing the Potential of TikTok Advertising: A Comprehensive Overview and Guide for Businesses
A webinar on the potential of TikTok Advertising, a comprehensive guide for businesses, with discussion on insights, and features of TikTok.
Team Member Spotlight – Katie Estabrook – The SEO Super Hero
Meet Katie Estabrook, our SEO specialist who has been an integral part of our team since 2019. Since joining us fresh out of University of New Hampshire, Katie has quickly established herself as a true rockstar in the world of search engine optimization.
5 things your WordPress Website Design Agency should check before site launch
One of the beautiful parts of working with a professional Wordpress Website Agency is that we have a well-defined, foolproof process for making your Wordpress website work for you.
Why So Many Businesses are Dead Wrong about TikTok
Though it started as a dancing and lip syncing app, over the last five years, TikTok has exploded in popularity. As a TikTok Ads Agency, we’re here to help shed light on this popular platform.
19 Point Checklist Google Ads
Wondering how to turn your Google Ads into a smashing success for your business, even if you’re not an experienced advertiser? You’re in the right place.
This is what your website should look like to attract customers.
Your website is the first point of contact that a potential customer has with your business. Make a great first impression with these web design tips.
What are the best practices for managing a company’s social media accounts?
Are you excited to get started with social media marketing and advertising for your business, but are wondering how to get started? You’re in the right place.
What Your Business Needs To Know About TikTok Advertising
TikTok for Online Businesses Businesses are missing this massive trend... but you don't have to! Many businesses understand the power of...
How small businesses can most effectively use online tools to optimize their online presence
We want to share some online best practices that can boost your online presence, generate new leads and help sustain consistent cash flow, no matter the company.
Everything you need to know about the Google Guarantee
Interested in getting Google Guaranteed for your business? There are more options than ever! Here are some of the things you need to know.
7 Dangerous Mistakes Businesses Are Still Making Online
Getting your business online is only the first step on a profitable digital marketing journey. With the right investment of time, talent, and money into growing your online presence, you can achieve hockey-stick growth.
But, are you already picking the low-hanging fruits? Things like listing your business on Google cost you nothing and can immediately increase your website and store traffic.If you are guilty of any of these seven mistakes, you are probably losing easy money. Let’s fix that now.
How to Optimize your Google Business Profile
Getting ranked in Google Maps is one of the most valuable things a local business can do to grow its customer base. Read this to learn how to create better SEO using Google Business Profile.
![[Webinar Replay] Why aren’t my Google Ads working?](https://scdigital.com/wp-content/uploads/2022/05/why-google-ads-are-not-working-400x250.jpg)
[Webinar Replay] Why aren’t my Google Ads working?
In this recent webinar, we’re talking about different ways that we can elevate our Google Ads game. For those of us that are spending...
Seven Lead Magnet Ideas for Hotels, B&Bs & Campgrounds
What are your marketing goals as a hotel, campground, or amusement park? Attracting new guests or visitors is probably at the top of your...
How To Sell High Ticket Items Using Google Ads
While Google Ads has gained popularity over the years, many companies still don’t recognize the potential that this advertising channel...
What parts of a website matter most for conversion?
Curious about what makes a website “good?” Wondering how to increase leads on your website? Learn the simple website components proven to maximize performance and get you the most visitors and the most conversions (even if you don’t spend money on PPC or paid search).
How to Win with Social Media Advertising
During this webinar, you will discover how to utilize Facebook and Instagram Ads to dominate your market and beat out the competition!
Rapid Fire: Google My Business Webinar
During this webinar you will discover the 3 things top businesses are focusing on to capitalize on Google, the secrets your competitors hope you don’t learn, how your competitors are stealing your traffic (and what you can do about it), the Google myths that need to be destroyed and forgotten, once and for all, the single most important thing you can do to triple your website traffic in 2021, and much more!
Webinar: Rapid Fire Google Strategies
During this webinar you will discover the 3 things top businesses are focusing on to capitalize on Google, the secrets your competitors hope you don’t learn, how your competitors are stealing your traffic (and what you can do about it), the Google myths that need to be destroyed and forgotten, once and for all, the single most important thing you can do to triple your website traffic in 2021, and much more!
Webinar Replay: How to Win the Game of Google
Learn everything you need to know about creating your Google My Business listing, improving your website’s visibility in Google search results, and advertising your business on Google.
Webinar Replay: Advanced Social Media Advertising
Are you using Facebook or Instagram ads to promote your business but have no idea if they’re effective or not? SC Digital recently partnered with The Chamber Collaborative of Greater Portsmouth to present to you, valuable information and tips on creating and utilizing advanced strategies for Facebook and Instagram that will get you real results!
Webinar Replay: Social Media Advertising Basics
Ready for an overload of valuable information that you can use to grow your business? SC Digital partnered with the Chamber Collaborative of Greater Portsmouth to bring you a ton of amazing information about how to advertise and grow your business on social media.
Warning! Don’t Fall For These Social Media Myths!
There are many myths and stigmas surrounding social media. To help you separate fact from fiction, we put together some of the most common...
Don’t Fall Victim To These 10 Common Social Media Mistakes
Here are 10 common mistakes we often see peoples making when promoting business on social media.
Why You Need to Keep Advertising When Business is Going Great
Whether business is busy or slow, you should always be marketing. To maximize results year round, you need the right marketing strategy in place.
Facebook Ads vs. Google Ads: Which Is Right For Your Business?
Many businesses owners and marketing managers ask us whether they should incorporate Facebook Ads or Google Ads as a part of their...
Rapid Fire Social Media Marketing
We recently had the opportunity to present a webinar sponsored by the Manchester Chamber of Commerce called “Rapid Fire Social Media Marketing”.
Everything you need to know about the Google Guarantee
Have you been seeing the “Google Guarantee” creeping up on your competitors’ Google listings lately? Wondering what that’s all about? Here’s a resource guide for you to learn more about the program.
5 Tough Questions You Must Ask Your Google Ads Agency
Here it is: The article your PPC vendor might not want you to read. Do you have a suspicion that your Google Ads are not working hard...
Everything You Need To Know About Google Ads Lead Form Extensions
If you’re ready to learn how to use Google Lead Extensions, here’s a detailed step-by-step explanation to help you get going quickly.
One Trick That can 3X Your Yelp Leads in Less than 1 Month (and it’s not what you think)
Yelp can be a very effective tool for businesses. Here are a few easy tips to help you optimize your Yelp listing for success.
3 Important Questions We Ask During a Google Ads Audit
During a Google Ads audit, we learn all about the organization and structure of your account, test the health of your campaigns, and identify any existing issues that could stall your success.
Does Anybody Actually Click on Paid Ads?
Is it beneficial to implement a paid search strategy on Google? Learn how a paid search strategy can be highly effective for attracting business.
Should I Bid on My Own Name in Google Ads?
While it might seem crazy to bid on your company name, there are instances where it could prove beneficial. If you’re in a competitive market, a branded paid search strategy just might make sense.
6-Point Digital Marketing Checklist for Lawn Care and Landscaping Companies
A solid digital marketing strategy will help landscaping companies stand out against the competition in a crowded market.
Anatomy of a Killer Facebook Ad
Not only do we talk the talk, but we walk the walk. Learn how we helped a lawn care company generate 25 new customers within one week on Facebook.
How to Sell High-Ticket Items on Facebook
Our proven five-step process will help you sell high-ticket items via social media platforms like Facebook and Instagram.
4 Ways You’re Being Hosed by Your PPC Provider
Do you have an agency managing your PPC campaigns? Here are a few things to look out for to make sure you get the results you deserve.Many...
7 Next-Level Targeting Strategies for Car Dealerships
Facebook can be a great tool for car dealerships, but without the right targeting strategy, a great ad can fall flat. [embed...
4 Simple Strategies to Convert More Inbound Phone Calls to Sales
Ready to transform more sales calls into business? Here’s how.
Pick up Your Phone: 5 Occasions When It’s Better to Call Than Email
While email might be the preferred method of communication for many, sometimes it’s just faster to pick up the phone and have a conversation.
How to Win a Prospect Who is Close to Choosing a Competitor
If you start to feel like you’re going to lose a prospect to one of your competitors, don’t let the deal flop. It’s time to be proactive.
How to Use Facebook Offers to Drive Traffic to Your Business
Whether you sell products online or from a brick-and-mortar store, Facebook offer ads can help you win over those customers who are almost ready to make a purchase.
Facebook Ads For Restaurants: How to Maximize Your Visibility and Get More Customers Through The Doors
Take your Facebook ad campaign to the next level with a few tips from our experts.
How to Calculate ROI on SEO
How do you know if your SEO efforts are successful? Here’s a quick and simple method to calculate the ROI of your SEO.
Opportunities You Are Missing on Inbound Calls (And How to Fix)
Learn about the four most common opportunities businesses miss out on during inbound calls.