Display advertising is quickly becoming one of the most effective ways to brand your business and get in front of a massive number of people in a very cost-effective way.
Display ads (also known as “banner ads”) are ads that show up on websites you visit every day, and they’re a marketer’s dream. The reasons display ads have become so popular are that they allow you to reach a wide number of people at a relatively low cost, and allow you target people based on a multitude of factors.
Say you’re a children’s dance studio targeting young parents. Display ads allow you to show up frequently in front of this audience.
Prior keyword searches
If you’re a real estate agent and are interested in branding yourself for people who have been searching for houses, you can run a display ad to people in your city whose search history includes words like, “houses for sale” and “home values in my area.”
Let’s say your business is a gym or fitness facility, and you want to offer a free first month to anybody who signs up for a membership. You could promote this offer with a display ad, and show it only to people who are interested in health, fitness and active lifestyles.