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SEO (Search Engine Optimization)

Dominate the Google search results for the keywords that are important to your business

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Win more visibility by dominating the search results

  In a partnership with us, you’ll have a full scale strategy to not only be found in relevant Google searches, but to dominate the results.

Here’s the deal.  You can sign up for all the TV ads, radio ads, newspaper ads…. you can buy all the sponsorship, go to all the local networking events, these are all worthy actions to take as a business owner.  However, the single most critical element to your success is your ability to be found when a client performs a relevant search to your business.

There are many ways to be found in search.  Here are a few that we will help you with:

On Site Optimization

Is your site truly the most relevant, best site for the google search being performed? Do you have content that pertains directly to the user’s query? If so, is your site structured such that search engines know where to find you when they need you? All of this matters in that all important moment when a client performs a relevant search, and search engines must decide whether or not to display your link. Not only can we help you in these areas…. we can handle them for you, better than anyone else.

Google business profile optimization

Since Google is the most dominant search engine, your Google Business Profile is incredibly important to the health of your business. Google Business Profile is like your Google-sponsored front page advertisement which features your online reviews, hours of operation, pictures, contact information, specializations… the most pertinent info people need to know about your business.

Off-site search engine optimization and back link building

Besides having great content and on-page optimization, “backlinking” must also play a large role in any sound SEO strategy.  A “backlink” is a link from another website to your website, and the quality of the sites linking to yours can have a dramatic effect on your site’s authority and its ranking.  Our SEO strategies often include a link building component to create a well-rounded ranking.

If you’re looking for ways to improve your website’s search engine ranking and visibility you are definitely in the right place.

Ensuring your website is visible on Google and easy to navigate will guarantee that your rankings will go up, but not only that. When you target the users searching for the keywords you set for them, you can be assured that you’re receiving high value prospects for your business.

As a leading expert SEO agency, we know we can make your business grow.

GET YOUR FREE LOCAL SEO REPORT

A complete overview of your Local SEO performance in minutes; including Search Rankings, Local Listings, Reviews, On-Site SEO & Social Media. Quickly discover how you can outrank your competitors and drive more traffic to your business!

Simply enter your Business Name and we’ll do the rest!

“So what is SEO, anyway? And why does everyone say I need it?”

As you’re probably aware, SEO stands for Search Engine Optimization. It’s the process designed to optimize a website’s authority and content. Its goal is to improve a site’s visibility by boosting its appearance and position in the SERP (search engine results page).

  • Gather email addresses
  • Generate trials of a software
  • Create leads for a business
  • Generate product sales
  • Direct traffic to social media
  • Attract attendees for an event
  • Advertise a webinar or course
  • Promote a book or e-book
  • Gather email addresses
  • Generate trials of a software
  • Create leads for a business
  • Generate product sales
  • Direct traffic to social media
  • Attract attendees for an event
  • Advertise a webinar or course
  • Promote a book or e-book

“How does SEO work? And why do I need it?”

Search engines have bots that crawl or navigate webpages going from link to link and gathering information. The content of these pages helps the bots understand what each page is about and how it’s connected to other internal and external links. This information is stored in the index, a big internet library, and then analyzed by the algorithm.

Once the algorithm has the right information and starts the analysis process, it determines the order of pages that are going to appear after a Google search. This way, the user gets exactly what they need. And those websites that are better optimized tend to get more views and interaction.

Search engines are super competitive, that’s why you need a solid strategy and a professional SEO agency.

If you’ve ever found yourself saying, “I want to show up at the top of the search when people type “insert product or service,” chances are you’re not alone. For instance, if you’re a personal injury lawyer in your city, and you want to show up at the top of a Google search when a potential client looks for a personal injury lawyer, then assume you share desire with every other personal injury lawyer in your city. And the more lawyers in your town, the more competition you have. So, ask yourself: “Why would Google show me to potential clients instead of the other people in my profession?” This is the essence of SEO, and why you should hire a professional SEO agency to handle it for you. We know how to methodically convince Google that your firm is the best one to show its users first, instead of all the others.

Curious how we work our SEO magic?  We don’t keep secrets; you can view our robust SEO checklist here.

 

Google ranks businesses in order of relevance

When a search is performed in Google, in a split second, the system ranks search results based on relevance and quality, and that’s how it determines who to show highly.
Consider this graph of one of our current NH SEO clients’ search engine results:

A graph of NH SEO results showing a company whose rankings chart goes up dramatically. </p> <p>

How does Google decide which websites to show on page 1?

This is the ultimate question. There are hundreds of factors that affect how Google ranks websites. Some of those factors include:

  • On-page content: Every piece of content available on your website, that can be optimized, will make it more visible to the right people. This is not just about keywords, it’s about images, titles, videos, and text your prospective clients might find useful.
  • Domain authority or page authority: This is a metric that goes from 0 to 100, and is an overall score depicting how authoritative a particular domain is.  You gain domain authority by
    • having a long duration in the search engines,
    • having a long history of valuable content,
    • offering engaging, sticky content to users,
    • having a robust and highly authoritative backlink profile.
  • Online reviews: Online reviews are the person-to-person recommendations of the digital era. They help you build trust and, when they are done correctly, they make your business more visible to the right people.  
  • Relevance of Google Business Profile: Google will prioritize your profile when the right information is available. Adding information, keywords, and engaging with users will help Google give your potential customers the right information. It helps build trust, engage with users, and adds visibility to your business.
  • User interaction (i.e. how well users interact with your content): Google wants to give valuable content to its users, and it takes interaction into account when deciding which webpage is relevant and valuable. Getting good interactions demonstrates the user is interested in what you have to offer. A good interaction can be having a lot of comments, but it’s also generating page views, navigation through a webpage, click through rate, session duration, and more.
  • Page speed: Having a webpage that loads quickly will make customers happier and therefore increase engagement. As we know, Google likes it when content is relevant and values the user. This helps the ranking position on the search engine’s results page

Why is SEO important?

For just about every type of business, SEO is incredibly important; customers are using search engines to do research on different providers of the products and services you offer before making a purchase. You need to be in those searches if you hope to win that business.

Getting visitors to your website is important and will make your traffic statistics improve, but getting the right visitors is what will help your business grow and make a profit. This is achieved with SEO.

The first thing that you do when you want to buy something or hire a service is, probably, to Google it. Trillions of Google searches are conducted every year, making them the primary source of digital traffic. When these searches are optimized and personalized for each user and website, the results and rankings are more likely to transform into conversions.

Search engines know every piece of content and information available on Google and also know and understand every single person and what they might be looking for. They pick on words, phrases, and images to give users what they want and need.

When the optimization for a website is done right, said website is more likely to show up for people that are interested in what the business is offering

What’s the difference between local SEO and organic SEO?

Organic SEO

Organic SEO is the natural process and strategy to make a website more friendly for the bots to navigate. Keywords, phrases, pictures, titles, and more are implemented for the algorithm to benefit the site and make it more visible to users.
In other words, your website can appear in a higher position on the results page after a Google search if you post the right content.

Local SEO

Local SEO is based on organic SEO, however, it’s optimized for local searches. With this optimization, businesses get a strategy designed to target potential customers in their area. This way, whenever a user is looking for a business near them, they´ll get the best suggestions. Think about the last time you searched for a roofing provider. You probably searched for “Roofers near me” or something like that. The “near me” part of that search term would invoke the “Local SEO” algorithm and would use things like your Google Business Profile, online reviews, and more to determine the best results.

This strategy should always take the business’ reputation into account. Users are more likely to engage with a webpage if they know it’s trustworthy, and the best way to know that is through reviews. Getting the right reviews will typically put a website toward the top of the Map Pack, over time.

Local SEO not only helps businesses get more visibility, but it also helps them get more customers since the results are always shown to people highly interested and that can reach the product or service easily.

Become a master at managing your Google Business Profile

We published this helpful guide for optimizing your Google Business Profile, check it out here.

This FREE guide will give you the tools to understand Google Business so much better. Managing your profile, continuously updating it, and engaging with clients are excellent ways to optimize your search results.

How does the SC Digital SEO process work?

We want to see you grow and we want your website to get a lot of the right user views. To achieve this, the first thing that we need to do is to understand your business. Getting a deep dive into your goals and objectives is what is going to get us to draw the right path for you.

We could promise you a lot of website visits right away and we could make your website look pretty with just a lot of content, but the reality is that we need to understand your business and how it makes money and grows in order to design a sound SEO strategy (click here to start a conversation with one of our SEO experts). Once we do this we will be able to optimize your website for searches that serve your business and goals.

At this point, we already understand your business very well. Now we need to get to know your potential customers. To do this we do a lot of keyword research to find out and understand how people search for your products and services. And now it’s time to start the SEO process. It is an ongoing process that includes things like:

  • Technical analysis to address any issues with your website that might make Google not want to show it to users.
  • Content optimization.
  • Local search optimization.
  • Backlink analysis and optimization.
  • We invite you to grab our full SEO checklist at this link.

Take a look at our SEO Audit Checklist. We will use it to determine the key steps required to improve your ranking

“I’ve heard SEO is dead. Is that true? Is SEO as important now as it ever was? Or more?”

SEO continues to gain importance every day. Google is more and more filled and saturated with information as time passes by. For this reason, it’s crucial for the algorithm to get updated in order to organize this information and continue to give users the results that they need.

This means that your business’ SEO has to grow and evolve as fast as the algorithm changes in order to get results in the long term. 

If you’re interested in learning more about the SEO strategies being implemented by many businesses, as well as some pitfalls and traps to avoid click the link below: 

“Is SEO more important for some businesses than others?”

Absolutely. If your business has demand in the marketplace (i.e. if people are searching for your type of business in your community, however large that is) then SEO is definitely important. On the other hand, if your business has no demand currently because people don’t know about the services you provide, SEO is still important but it might require a different approach. For instance, you might be better off creating educational content and distributing it on industry blogs, LinkedIn, press releases, and more.

“How long will it take to rank on Google?”

Short answer: It depends, probably a few months or even a year. The reality is that Google gives a higher ranking to the websites that have built trust and have proven their relevance.

The time Google will take to do this depends on how effective the optimization is, but also the competition since all websites will be compared with each other and Google wants to show the most relevant results. Other factors play important roles, like how popular the product or service is and how the algorithm is working at the moment.

When working on SEO, it’s more important to think about the long term. Once Google trusts you and your business, continue to convince it that it’s making the right choice and keep adapting to its rules.

If you’ve ever thought to yourself, “I want to show up high in Google for (insert product or service),” you’re in luck and you’ve found the right professional SEO agency to make that happen.

GET YOUR FREE LOCAL SEO REPORT

A complete overview of your Local SEO performance in minutes; including Search Rankings, Local Listings, Reviews, On-Site SEO & Social Media. Quickly discover how you can outrank your competitors and drive more traffic to your business!

Simply enter your Business Name and we’ll do the rest!

Videos

The consumption of engaging video has skyrocketed over the past 5 years. Additionally, video is far more likely to be displayed and clicked than plain text results… partly because it is more engaging, and partly because there is much less competition for video results. Therefore, it’s more important than ever to use video to help dominate the search results page and differentiate your company.

You’ll receive monthly reports of SEO progress, where all your keywords will be listed as well as Google rankings. This report will also include traffic statistics from Google analytics for your website.

Are you happy with your results?  Getting enough traffic from Google?  Are your competitors outranking you for no apparent reason?  We have helped many businesses transform and grow by leaps and bounds in only a few short years by implementing a solid search strategy and getting them the traffic they needed… and we can do the same for you.

If any of the above items are keeping you up at night, you’re not alone. Most business owners and managers want (and need) help in all of the above areas. Call or email us with any of these questions, and let’s put a plan together.

Have questions? Let’s get a conversation going! Schedule a time to Zoom with us about SEO (Search Engine Optimization), or call us now. 

Wondering if we can really deliver the SEO results your business needs?  Here is an abundance of proof; below are just a few examples of our results with clients. 

The lists on the left show the dramatic improvements in search rankings keyword by keyword, while the graph on the right shows the aggregate increases in overall visibility.

A local roofing company who is now dominating local Google search due to our SEO strategies

^ A local roofing company who is now dominating local Google search due to our SEO strategies ^

A local roofing company who is now dominating local Google search due to our SEO strategies

^ A welding company who's soon to be busier than they've ever been. ^

A local roofing company who is now dominating local Google search due to our SEO strategies

^ A lending institution based in Boston. ^

A local roofing company who is now dominating local Google search due to our SEO strategies

^ A local locksmith who is seeing huge SEO gains since working with SC Digital. ^

A local roofing company who is now dominating local Google search due to our SEO strategies

^ A national brand looking to be the market leader in their industry, and well on their way due in part to our SEO strategies. ^

A local roofing company who is now dominating local Google search due to our SEO strategies

^ A local company who wants to take the landscaping scene by storm in their city. ^

A local roofing company who is now dominating local Google search due to our SEO strategies

^ A paver sealing company in Orlando Florida on one of our smallest SEO packages but who is still reaping significant benefits from the efforts. ^

A local roofing company who is now dominating local Google search due to our SEO strategies

^A dentist who now dominates the top of Google search results for the most frequently searched keywords in the city.^

We know you care a lot more about what our clients say about us than what we say about ourselves, so here are some words from our beloved clients.

Tamara Spencer

Chocorua Camping Village
SC Digital
5.0
Based on 104 reviews
We have been using SC Digital for at least 4 or 5 years now. They redesigned our website that was outdated and made another one for our new business as well. They manage our Google ads and our social media accounts and... so much more. Their professionalism, creativity and expertise has helped bring us to where we are today. Big shout out to Allison, Angela and Brad for all they do for us!read more
Sam Taylor
Sam Taylor
1673464012
Erica Kinney helped us to understand the process of optimizing our business. How SC Digital partners with their clients to help make their individual business needs a success. The real-time comparisons and deep dive on... who we are looking for and whom is looking for us. Outstanding!read more
I met Brad of SC Digital when I lost my marketer and realized I was in way over my head when it came to the online, digital platforms. After meeting with Brad, I knew he and his team were the ones to take our family... business to the next level with our online presence.They are extremely knowledgeable about all things social media, website, content management and analytics systems related. Beyond their expertise, they also are very responsive, creative and take the time to explain the analytical info to someone like me, who is not proficient in tech.SC Digital goes above and beyond with amazing energy to get everything from ad campaigns, social media engagement, to website optimization done with ease and professionalism.I would highly recommend SC Digital for your business's online marketing !Tamara SpencerChocorua Camping Village KOAread more
Shelley Regin
Shelley Regin
1653134836
Great content from Brad during NEFMAs spring conference. He’s an engaging speaker and all around nice guy!
Kelly Chippas
Kelly Chippas
1652746549
I attended Brads seminar at the NEFMA conference and the information he shared was invaluable! Thanks for sharing so many great tips!
Jamie Conaghan
Jamie Conaghan
1652479740
Brad’s presentation on local search was full of actionable ways to increase your organization’s search performance, all while being incredibly engaging and easy to follow. I would absolutely recommend him as a speaker... and resource on digital marketing tactics and SEO.read more
John Dippold
John Dippold
1650421225
SC Digital helped my firm run targeted ads on Facebook. Allison and Angela were excellent partners; they helped craft the initial strategy for the ads, responded quickly to my questions and concerns, and were creative... in coming up with solutions to improve my campaign throughout the engagement. The campaign results exceeded my expectations and I’d definitely work with SC Digital again in the future based on this experience.read more
Sc digital did an amazing job with my website! Brad is kind and truly wants to give you the very best he can offer! I’m so thankful for the team at sc digital!
Jeramey Dow
Jeramey Dow
1647726812
Brad and his crew are great. While designing our new website both Brad and Claire were very communicative and worked with us to really incorporate everything as it pertains to our industry. We are in a very competitive... market for tick and mosquito. So far everything has been great having SC Digital in charge of seo marketing. Cant wait to see where this goes from here.read more
Linda Spinale
Linda Spinale
1645671271
SC Digital, specifically Brad has an outstanding knowledge of how to improve your website's performance. In just 20 minutes he freely gave me so many tips that made so much sense! Like "why didn't I think of that:"... kind of stuff! He is just a wealth of knowledge. Have him do your Homepage Audit - it's free and and outstanding stepping stone to begin working with SC Digital. Huge value add, thanks Brad!read more
Raef Granger
Raef Granger
1645282653
Brad the Owner of SC Digital is a powerhouse in his field. He is caring about his clients and truly wants the best for them. He and his team work together with you to achieve the marketing success and business success... you truly are looking for. If you are on the fence about reaching out. Don't hesitate and connect with SC Digital right away!read more
David
David
1640897621
I'd set up our FB Ads Manager account and something seemed off but I couldn't figure out what I'd done wrong. Eventually, I gave up and decided to reach out to Angela from SC Digital. She was able to easily go in there... and correct what I'd done and while in there clean up a few other loose ends I'd left unattended. She was great to work with and even helped me understand what I'd done wrong. I would certainly recommend them to help with your FB Business Account.read more
Bill Dagiau
Bill Dagiau
1638571364
I founded a local charity, Annie's Angels Memorial Fund. When we needed to find a new web design team, SC Digital was the team we chose! SC Digital was exactly what we needed to bring our web presence to the next level.
H P
H P
1637592224
Was a pleasure working with SC Digital. The staff is very kind and responsive.
olivia hyde
olivia hyde
1633388232
My experience working at SC Digital was an incredible, insightful, and rewarding one. This was my first job out of college, in the field I had studied, and they took a chance on me while at the same time building the... teams, policies, goals and clientele that would soon make SC Digital what it is today. They taught me everything I know, with patience and respect, letting me learn and grow individually, while also helping the team and company grow as well. After 6 months, and finally feeling comfortable and capable in my position, the pandemic started, and us, along with the rest of the world, was forced to adapt to a new and remote working situation. Brad and Matt, the incredible co-owners who gave my this position, helped the whole team transition to a life working at home, while still feeling connected to our team and clients, efficient in our work and growing in our skills, goals, and clientele. During this time, we were able to help so many small businesses stay safe and successful during a very tumultuous time, and for that I am very proud to have been a part of this team, and company. I want to also thank Caitlin and Angela who helped me everyday from my first day to my last. SC Digital is an amazing company to work for, with amazing clients and an even more amazing team. I recommend working with them in any capacity; as a client, or as a team member, your experience with them, like mine, will be a respectful, successful, and incredible one. Thank you to everyone who makes SC Digital what it is, I’ll never forget my experience here.read more
Jaime Weatherby
Jaime Weatherby
1631384161
Brad Solomon and his team are professional and deeply talented! From experienced developers to robust creative minds, they take supporting their clients to the next level. As an agency owner myself, I partner with SC... Digital whenever possible, bounce ideas off Brad and his team, and troubleshoot problems with them as trusted colleagues. So if you need marketing support - you're in excellent hands with this agency.read more
The professionalism and results-driven attitude of this company is amazing. Brad and his team really focus on learning your business and finding the best approach to help you improve where you need it most. Our account... manager, Allison, is always responsive to our needs and questions. We are very excited to see how much we can grow with SC Digital!read more
Angela M Carter
Angela M Carter
1617221417
I've worked with SC Digital a couple of times, most recently to launch paid search and paid social campaigns for brand awareness and lead generation. The team is super easy to work with, responsive, and understand the... space. Highly recommend!read more
Sandra Laffin
Sandra Laffin
1615321645
Great experience with SC Digital! Olivia Hyde was professional and quick to respond to my requests. Thank you Olivia and team. I love my website!
Chris Baldwin
Chris Baldwin
1614255237
I hired Brad and is team at SC Digital Marketing to develop a website for my new start up business. Brad and his team took the time to get to know me as well as my business. The website that they developed exceeded my... expectations and looks amazing, I couldn’t be happier. Also, when ever you have a question or there is something that pertains to any services that SC Digital provides, you can always get in touch with them.I would highly recommend Brad and his team at SC Digital to anyone looking to start a business and grow!!read more
Tom Gruen
Tom Gruen
1614210746
On behalf of the 21 UNH students at the Voice Z Digital student-run agency, we want to give Brad Solomon and @scdigital a giant THANK YOU for working with us over the past three weeks to show us how an agency can and... should be run. Brad's knowledge of the tools and techniques to run an agency are clearly best practices in the industry. The professionalism SC Digital exhibits not only shows how to take care of clients, but also how to drive value to client's businesses.read more
Zachary Lemear
Zachary Lemear
1614111645
I have had the pleasure of working with Brad and his team at SC Digital twice now and I have to say I am blown away!In both scenarios I was hired as a consultant. First as marketing and branding consultant with... additional expertise in selling on Amazons marketplace, second in more of a tech role to assist in launching a fitness website with app integrations for merchant processors in an updated theme for WooCommerce.The fact that he hired me as a consultant in areas his team did not have expertise is a testament on his professionalism and commitment to his clients. He will always bring in the right expert for the job to ensure your project is a success!The second project was more a testament to his team. The ability to deliver the project at hand in under a month was unbelievable. Super fast turn around, executed perfectly!If you need help with your website, social media, SEO and everything in between you can trust that SC Digital will deliver every time!read more
SC Digital has been a pleasure to work with. The team is knowledgeable and ultra responsive, even on the weekend. Matt and Brad are great!! Would highly recommend.
Ashley Wurth
Ashley Wurth
1613345073
Extremely professional, knowledgeable, and transparent. My experience with Brad and the SC Digital team so far has been exceptional. I feel confident my clients are in good hands!
I've started working with SC Digital to increase my exposure for solar sales. Brad and his team have helped implement some online referral sourcing and promotion of what I do as a Solar Energy Consultant. Brad is very... personable, and they work efficiently with small businesses to get up and running quickly.read more
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Interested in brushing up on some more SEO knowledge?  Check out some of these recent SEO-related blog articles we’ve published: