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the ppc ads experts

Google Ads, Display Ads & Retargeting

DISCOVER THE SECRETS TO BEATING YOUR COMPETITION EVERY TIME… WITHOUT SPENDING YOUR WHOLE MARKETING BUDGET!

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Whether you’re currently running Google/PPC ads or just considering getting started, we can help you.

You will not have to worry about whether or not your account is being managed effectively.  Give us a call for a free analysis, and we will tell you how much traffic is available to you and help you determine whether a paid strategy is the right approach.

We will manage your campaign with some key factors in mind:

What customers are most valuable to you?

In some businesses, there are certain types of customers who are simply too valuable to miss.  For instance, if you’re a towing company and someone in your city searches, “fast tow company near me,” you must show first if you hope to get the click.   That client is likely stranded on the side of the road and will click one of the first relevant results they see.

How much should you pay for each click?

This goes back to determining the customer’s value and intent.  Higher intent clicks tend to be more expensive, but there’s good reason!

When do you want the most traffic?

The beautiful thing about paid search is that you can turn it on and off as necessary.  For instance, say you run a laser tag facility and your local weather man has just informed the public that there is some unexpected rain coming this afternoon.  A good strategy would be to crank up that paid advertising, so you can capture “impulse clicks” from people who are looking something to do today.

What do you want your ads to say?

Besides targeting the right customers, your ad copy is the most important factor to your paid search success.  Strong, compelling ad copy will increase your clicks, lower the cost per click, improve your position, and increase the frequency with which your ad is displayed.  Needless to say, the ad copy has to be perfect.

Here are some of the things our PPC management covers

Account setup

We will create your Google Ads account under our management dashboard

Keyword Research

We will do ample research to understand which keywords are most likely to create valuable clicks for you

Campaign creation

We will create campaigns according to your company goals and will organize ad groups under those campaigns. Campaigns are typically created based on location and/or subject matter. It also means we determine the appropriate objectives for each campaign. I anticipate creating at least 5 campaigns in this case, one for each area we’ll be targeting

Audience Selection

We will target searchers based on their demographic

Landing Page Creation

We will create custom landing pages to generate leads.

 

A few words about landing pages… 

Landing pages will include all the necessary elements, including:

Restating what the person likely searched for in order to produce the page. This is highly important as it provides continuity, which increases conversions, lowers bounce rate, increases time on site, increases quality score, and ultimately lowers your cost per click. For instance, if someone looks for “managed IT services near me,” they should see an ad that says, “Managed IT Services in Dover” and, eventually, a landing page that says, “Nessit: Providing the highest quality managed IT services in Dover & the Greater New Hampshire Seacoast” or something to that effect.

Prominent contact form or phone number. In our experience, it’s important to make the client’s life easy by putting your contact info in a conspicuous location. They shouldn’t have to work hard to figure out how to become a customer. Therefore, we design our pages with this idea in mind.

Social proof. We will include reviews and testimonials from other clients on your landing page so that potential searchers can see that you know what you’re talking about and that you’re highly credible.

Problem-solving copy. Most people who search for your services are looking to solve some type of problem. We believe it’s important to speak to these problems and offer explicit solutions to demonstrate your understanding of their needs.

Fast load time. In order to reduce load time, we tend to keep images small and leave videos off the page.

Please note, landing pages should be added to your website and should not “trap” people as was the common (bad) practice years ago. We will build your landing pages on your website, and will give searchers free will to click around and learn more about your company. We can absolutely mirror your brand standards and will follow your theme entirely. Additionally, you’ll have the ability to put finishing touches on the landing pages if you’d like, or simply approve our work before anything goes live. These landing pages will also serve “double-duty” as they should begin ranking organically to improve your overall SEO results.

Conversion tracking installation

We will determine which actions are most important, produce the appropriate conversion trackers to tell Google when such actions have fired, and install those trackers on your website. Our team will install conversion tracking codes on form submission actions, phone calls, and any other action you deem valuable.

Analytics linking

We will link your Google Analytics account with the Google ADs account so you will be able to see the data in your Analytics dashboard.

Ad Group Creation

We will segment your ads based on ad group (which is a subsection of the campaign).

Ad creation

We will start with 2 expanded text ads and 1 responsive text ad per ad group .

Ad extension creation

We will create call extensions to generate phone calls, site link extensions to make your ad cover more “real estate” and generate additional traffic to your website, callout extensions to help bring more attention to your ads, structured snippet extensions to give your ads more credibility and bring more interest to your whole product catalog, and location extensions to get your ads to show up more frequently in the Google ‘map pack.”

Keyword Creation

We will add keywords to each ad group according to the goals of the campaigns. We will also add multiple versions (or “match types”) to each keyword to spend your budget most efficiently.

Keyword bidding

We will be monitoring keywords specifically and manually setting bids for each in order to maximize your return on investment. We set these bids up front, and pay close attention to them throughout the campaign.

Ad Optimization

After initial launch, we pay close attention to each ad to determine which ones are performing best. We then update/tweak/turn on or off as needed. We use CTR and conversion rates to determine which ads are most effective.

Negative keywords

We will monitor your search activity daily and determine which keywords are giving strong performance and which are resulting in irrelevant traffic. We add negative keywords as needed.

Conversion rate optimization

This is a far-reaching idea but involves landing page copy and updates, reworking ads to constantly find the highest possible level of matching, A/B testing landing pages if necessary (and if there’s enough traffic to warrant it), and a whole host of other items.

Budget optimization

We will monitor very closely the amount of budget being spent on keywords compared to the # of clicks driven, as well as the number of conversions generated.

Bidding Optimization

Some keywords will be far more expensive than others. Our team takes care to eliminate those that are more expensive than their results justify.

When you work with SC Digital on your paid search strategy, we will take a long term, consultative approach to managing your traffic and budget.

And check out what some of our happy clients have to say about the services they’ve received with SC Digital:  

SC Digital
5.0
Based on 101 reviews
Michelle Wright
Michelle Wright
1718735546
SC Digital helped us develop a website and advertising for our company. From the first inquiry, the staff were responsive and helpful. We met with sales staff, operational staff, and of course, Mariana who was... assigned as our representative. She has been thoughtful, thorough, and patient; taking the time to understand our business, where we are now, and where we envision ourselves in the future. The advice and suggestions made by Mariana and the team at SC Digital have been exactly what was needed to develop a new branch to our business. It is a pleasure to recommend SC Digital as a company that does what they say they'll do.read more
Angus Lea
Angus Lea
1717896026
Allison has brought our company to the next level and is the best account manager by far. SCD is worth the investment and is so responsive for all of our website needs.
Davis Whitten
Davis Whitten
1705288703
I could not recommend Claire enough! She has a vast knowledge and expertise of her industry that has been invaluable. I have not had a question she couldn’t answer and explain the process behind it. Her communication... and attention to detail is unmatched.I love having her as a resource for myself and my clients.read more
We have been using SC Digital for at least 4 or 5 years now. They redesigned our website that was outdated and made another one for our new business as well. They manage our Google ads and our social media accounts and... so much more. Their professionalism, creativity and expertise has helped bring us to where we are today. Big shout out to Allison, Angela and Brad for all they do for us!read more
Sam Taylor
Sam Taylor
1673464012
Erica Kinney helped us to understand the process of optimizing our business. How SC Digital partners with their clients to help make their individual business needs a success. The real-time comparisons and deep dive on... who we are looking for and whom is looking for us. Outstanding!read more
I met Brad of SC Digital when I lost my marketer and realized I was in way over my head when it came to the online, digital platforms. After meeting with Brad, I knew he and his team were the ones to take our family... business to the next level with our online presence.They are extremely knowledgeable about all things social media, website, content management and analytics systems related. Beyond their expertise, they also are very responsive, creative and take the time to explain the analytical info to someone like me, who is not proficient in tech.SC Digital goes above and beyond with amazing energy to get everything from ad campaigns, social media engagement, to website optimization done with ease and professionalism.I would highly recommend SC Digital for your business's online marketing !Tamara SpencerChocorua Camping Village KOAread more
Shelley Regin
Shelley Regin
1653134836
Great content from Brad during NEFMAs spring conference. He’s an engaging speaker and all around nice guy!
Kelly Chippas
Kelly Chippas
1652746549
I attended Brads seminar at the NEFMA conference and the information he shared was invaluable! Thanks for sharing so many great tips!
Jamie Conaghan
Jamie Conaghan
1652479740
Brad’s presentation on local search was full of actionable ways to increase your organization’s search performance, all while being incredibly engaging and easy to follow. I would absolutely recommend him as a speaker... and resource on digital marketing tactics and SEO.read more
John Dippold
John Dippold
1650421225
SC Digital helped my firm run targeted ads on Facebook. Allison and Angela were excellent partners; they helped craft the initial strategy for the ads, responded quickly to my questions and concerns, and were creative... in coming up with solutions to improve my campaign throughout the engagement. The campaign results exceeded my expectations and I’d definitely work with SC Digital again in the future based on this experience.read more
Sc digital did an amazing job with my website! Brad is kind and truly wants to give you the very best he can offer! I’m so thankful for the team at sc digital!
Jeramey Dow
Jeramey Dow
1647726812
Brad and his crew are great. While designing our new website both Brad and Claire were very communicative and worked with us to really incorporate everything as it pertains to our industry. We are in a very competitive... market for tick and mosquito. So far everything has been great having SC Digital in charge of seo marketing. Cant wait to see where this goes from here.read more
Linda Spinale
Linda Spinale
1645671271
SC Digital, specifically Brad has an outstanding knowledge of how to improve your website's performance. In just 20 minutes he freely gave me so many tips that made so much sense! Like "why didn't I think of that:"... kind of stuff! He is just a wealth of knowledge. Have him do your Homepage Audit - it's free and and outstanding stepping stone to begin working with SC Digital. Huge value add, thanks Brad!read more
Raef Granger
Raef Granger
1645282653
Brad the Owner of SC Digital is a powerhouse in his field. He is caring about his clients and truly wants the best for them. He and his team work together with you to achieve the marketing success and business success... you truly are looking for. If you are on the fence about reaching out. Don't hesitate and connect with SC Digital right away!read more
David
David
1640897621
I'd set up our FB Ads Manager account and something seemed off but I couldn't figure out what I'd done wrong. Eventually, I gave up and decided to reach out to Angela from SC Digital. She was able to easily go in there... and correct what I'd done and while in there clean up a few other loose ends I'd left unattended. She was great to work with and even helped me understand what I'd done wrong. I would certainly recommend them to help with your FB Business Account.read more
Bill Dagiau
Bill Dagiau
1638571364
I founded a local charity, Annie's Angels Memorial Fund. When we needed to find a new web design team, SC Digital was the team we chose! SC Digital was exactly what we needed to bring our web presence to the next level.
H P
H P
1637592224
Was a pleasure working with SC Digital. The staff is very kind and responsive.
olivia hyde
olivia hyde
1633388232
My experience working at SC Digital was an incredible, insightful, and rewarding one. This was my first job out of college, in the field I had studied, and they took a chance on me while at the same time building the... teams, policies, goals and clientele that would soon make SC Digital what it is today. They taught me everything I know, with patience and respect, letting me learn and grow individually, while also helping the team and company grow as well. After 6 months, and finally feeling comfortable and capable in my position, the pandemic started, and us, along with the rest of the world, was forced to adapt to a new and remote working situation. Brad and Matt, the incredible co-owners who gave my this position, helped the whole team transition to a life working at home, while still feeling connected to our team and clients, efficient in our work and growing in our skills, goals, and clientele. During this time, we were able to help so many small businesses stay safe and successful during a very tumultuous time, and for that I am very proud to have been a part of this team, and company. I want to also thank Caitlin and Angela who helped me everyday from my first day to my last. SC Digital is an amazing company to work for, with amazing clients and an even more amazing team. I recommend working with them in any capacity; as a client, or as a team member, your experience with them, like mine, will be a respectful, successful, and incredible one. Thank you to everyone who makes SC Digital what it is, I’ll never forget my experience here.read more
Jaime Weatherby
Jaime Weatherby
1631384161
Brad Solomon and his team are professional and deeply talented! From experienced developers to robust creative minds, they take supporting their clients to the next level. As an agency owner myself, I partner with SC... Digital whenever possible, bounce ideas off Brad and his team, and troubleshoot problems with them as trusted colleagues. So if you need marketing support - you're in excellent hands with this agency.read more
The professionalism and results-driven attitude of this company is amazing. Brad and his team really focus on learning your business and finding the best approach to help you improve where you need it most. Our account... manager, Allison, is always responsive to our needs and questions. We are very excited to see how much we can grow with SC Digital!read more
Angela M Carter
Angela M Carter
1617221417
I've worked with SC Digital a couple of times, most recently to launch paid search and paid social campaigns for brand awareness and lead generation. The team is super easy to work with, responsive, and understand the... space. Highly recommend!read more
Sandra Laffin
Sandra Laffin
1615321645
Great experience with SC Digital! Olivia Hyde was professional and quick to respond to my requests. Thank you Olivia and team. I love my website!
Chris Baldwin
Chris Baldwin
1614255237
I hired Brad and is team at SC Digital Marketing to develop a website for my new start up business. Brad and his team took the time to get to know me as well as my business. The website that they developed exceeded my... expectations and looks amazing, I couldn’t be happier. Also, when ever you have a question or there is something that pertains to any services that SC Digital provides, you can always get in touch with them.I would highly recommend Brad and his team at SC Digital to anyone looking to start a business and grow!!read more
Tom Gruen
Tom Gruen
1614210746
On behalf of the 21 UNH students at the Voice Z Digital student-run agency, we want to give Brad Solomon and @scdigital a giant THANK YOU for working with us over the past three weeks to show us how an agency can and... should be run. Brad's knowledge of the tools and techniques to run an agency are clearly best practices in the industry. The professionalism SC Digital exhibits not only shows how to take care of clients, but also how to drive value to client's businesses.read more
Zachary Lemear
Zachary Lemear
1614111645
I have had the pleasure of working with Brad and his team at SC Digital twice now and I have to say I am blown away!In both scenarios I was hired as a consultant. First as marketing and branding consultant with... additional expertise in selling on Amazons marketplace, second in more of a tech role to assist in launching a fitness website with app integrations for merchant processors in an updated theme for WooCommerce.The fact that he hired me as a consultant in areas his team did not have expertise is a testament on his professionalism and commitment to his clients. He will always bring in the right expert for the job to ensure your project is a success!The second project was more a testament to his team. The ability to deliver the project at hand in under a month was unbelievable. Super fast turn around, executed perfectly!If you need help with your website, social media, SEO and everything in between you can trust that SC Digital will deliver every time!read more
SC Digital has been a pleasure to work with. The team is knowledgeable and ultra responsive, even on the weekend. Matt and Brad are great!! Would highly recommend.
Ashley Wurth
Ashley Wurth
1613345073
Extremely professional, knowledgeable, and transparent. My experience with Brad and the SC Digital team so far has been exceptional. I feel confident my clients are in good hands!
I've started working with SC Digital to increase my exposure for solar sales. Brad and his team have helped implement some online referral sourcing and promotion of what I do as a Solar Energy Consultant. Brad is very... personable, and they work efficiently with small businesses to get up and running quickly.read more
Paul Landwehr
Paul Landwehr
1612828411
SC Digital has provided my company a blueprint on how to attain more clientele and grow our business. Not only did I find their operation professional, they are also extremely fun to work with! I am also very please... with their exceptional webinars that explain everything from how to get your name out to the public via Social Media and through Google Ads. Thank you SC Digital for all your help and I am excited to share my experience with many business owners, family and friends!read more
James Scott
James Scott
1612715776
Brad and his team at SC Digital have developed countless websites across NH and beyond, and every one that I've seen kicks butt (and more importantly: performs well in search). SC Digital is full of strong networkers... who selflessly help contacts with connections and resources. I highly recommend grabbing a cup of copy with a rep from SC Digital, you'll be glad you did!read more
Wendy McCoole
Wendy McCoole
1612287074
Brad and his team at SC Digital and wonderful to work with. They are personable, very knowledgeable and compassionate when it comes to their clients (and the communities) needs. Highly recommended!
Ben E
Ben E
1611671095
Just wanted to put in a few words after working with Brad and getting some amazing ideas for making better use of Linkedin. After showing me what he's done to help grow his business, it makes me want to do much the... same. Great attitude and knows his stuff very well! I'd highly recommend Brad for anything related to social media and SEO.read more
nathan ball
nathan ball
1611090197
SC Digital has been contracted for digital marketing of our Harbor City, CA Location, creating and managing Google Ads, overseeing our overall imprint in our local area for service driven revenue. The experience has... been seamless and with our small budget we have been able to get a strong return on investment. Thanks for the great work!read more
Nathan Ball
Nathan Ball
1611089868
Brad and his Digital Marketing Team are working with me to supply a full online marketing solution to my web design clients. Working together to better my client's businesses and extending my service reach has been... very beneficial. Brad is a great communicator and its been a pleasure working with him.read more
Alanna Vose
Alanna Vose
1611064467
I would refer anyone and everyone to SC Digital for their digital marketing needs. I have frequently worked with Caitlin Konchek, general manager who is always willing to go the extra mile to help her clients to match... their specific needs. Having the ability to work with someone as professional and responsive as Caitlin as well as the rest of the SC Digital team has made my experience with them unmatched. 10/10 would recommend.read more
At Purple Finch Productions, we have had the opportunity to create relationships with many members of the great team at SC Digital. We very much value their expertise when it comes to identifying SEO and SEM strengths,... and their ability to create a website and marketing plan to leverage those strengths. A special thanks goes to Brad for organizing such a valuable team for the business.read more
Takeout Guys
Takeout Guys
1610935470
My name is Eva and I work for Takeout guys. We work with SC Digital and I can't say enough about this business, they are always easy to reach out to either thru email or over the phone. They care about their clients. I... work mostly with Angela who cares about her work and her clients that she works with. If I do not reach out to her, she will reach out to me. Angela is amazing, and takes pride in her work. Thanks Angela.read more
Andrew Hassett
Andrew Hassett
1609821479
As a social media marketer, Brad and his team at SC Digital are my go-to experts for my clients who need SEO and PPC marketing solutions. I have worked with several digital marketing companies over the years, but Brad... and his team at SC Digital are by far the best at what they do in New Hampshire and Maine. I feel fully confident referring my clients to them and can't recommend them enough!read more
Michael Romps
Michael Romps
1609189947
Work with Brad Solomon and his team has been exactly what I needed. My business had hit a crossroads and needed direction. SC Digital did everything they could to understand my vision and listened intently. They have... been extremely professional throughout the process. I look forward to reaping the results of their hard work in the very near future!read more
Marc Purtell
Marc Purtell
1608660769
SC Digital is the future of digital marketing. Not only do they offer the full gamut of digital services, the diverse team is comprised of top-notch specialized experts for all of the channels. SC Digital offers a... level of transparency that is unmatched in the industry and has an extremely robust reporting system. They are constantly evolving and always bringing the latest and greatest strategies to the table. Hire SC Digital and you can be confident that the best in the business has your back.read more
Stephan Roberts
Stephan Roberts
1607796228
Working in an industry where advertisement plays a major role in generating business, it is important that we went with a company that accurately and professionally conveyed our vision to our current and future clients.... We will definitely be continuing our business with SC Digital and strongly recommend their servicesread more
Alex Maio
Alex Maio
1607650925
I have had the luxury of working with Brad and SC Digital while building out their employee handbook. Brad has a great leadership style when it comes to working with his team, and his customers. He is generous and... understanding and focused on building a positive work environment for his staff. We also had the pleasure to work with him to film a BNI commercial. Brad made the process fun and easy. Filming can be uncomfortable and he made it relaxing. I recommend working with Brad and his team over at SC Digital.read more
Brian Chasse
Brian Chasse
1607627041
SC Digital is energetic and exemplifies professionalism. A successful Digital Marketing campaign requires extensive communication between the client and marketing company during the onboarding process. They worked hard... and listened harder to put together a plan that met my budget and marketing goals. SC Digital took over our hosting, website management, design, and SEO then got to work quickly rebuilding content and optimizing for easy, cohesive navigation. The new website has never looked better and the SEO reporting is showing substantive RESULTS! With phase one underway, we’ve moved on to Google ads. I am looking forward to a successful 2021. If you need digital marketing, give this company a call, you will not be disappointed.-ANS Networkingread more
Cory Purchas
Cory Purchas
1607444758
I use SC Digital for 2 different businesses that I operate and they do a fantastic job for both of them. The response is quick, the websites they set up are beautiful and they have really helped drive new business to... us. I highly recommend them!read more
Heather Avella
Heather Avella
1607434656
My experience with SC Digital's team has been nothing short of exceptional! The team is incredibly dedicated, knowledgeable, and transparent - just the qualities a business wants in its marketing partner. Brad and... Cait have done workshops for our audience and attendees are always requesting more, more, more. Love the community-building approach and willingness to share expertise for the benefit of all.read more
Tim Roberts
Tim Roberts
1607366885
SC Digital has been amazing. They are exceeding our expectations not only in results but also the amount of effort and focus they put into each project!
Sam Wechsler
Sam Wechsler
1607362928
Brad and Angela do a great job! Angela takes beautiful products photos, and does an excellent job on Facebook Ads. Very responsive and professional. Highly Recommend.
Susan Gold
Susan Gold
1607355369
SC Digital is a top notch firm for all your digital marketing. Brad Solomon heads a terrific, energetic, knowledgable staff that are great people to work with. I thoroughly enjoy partnering with Brad and his team when... it comes to referring my clients that need to increase leads. I. trust him completely with my network and I know they do the right thing for the client, every time.read more
Eric DeLorey
Eric DeLorey
1607354319
Brad and his team are excellent at spotting missed opportunities when it comes to online marketing. Highly recommend to anyone looking for an stronger online profile.
Shane Buzzell
Shane Buzzell
1607352804
I've worked with SC Digital now on dozens of projects, and have been very impressed by their professionalism and commitment to making the client happy. They've got tremendous ideas and, as a graphic designer, I really... appreciate their attention to detail. They really do a tremendous job.read more
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