TikTok is a video-based, social media app. It has been a huge success since its release and has influenced the way billions of users communicate on and offline. According to an article published by Triton Commerce, the app was downloaded by 1 billion people in its first year.
The brand quickly turned into the lead social media platform dedicated to short videos and has managed to get the attention of big businesses all over the world, who have decided to advertise on the app and have seen amazing results.
Why should you start using Tiktok Ads?
According to Tiktok for business, 92% of their users take action after watching a video. This means that chances are that, if your business starts using Tiktok Ads, you will see results.
Are you ready to start advertising on Tiktok? At SC Digital, our digital marketing agency located in New Hampshire, we’re all set to start working with you and provide the best results through social media marketing and Tiktok Ads.
The impact that TikTok holds
On the other hand, reaching wider audiences is highly achievable on Tiktok. The platform has a fantastic algorithm that targets the content to users with similar or compatible interests to your business, to a great extent.
This means that you will not only be improving your brand awareness but will also be seen and receive interaction from people who can genuinely connect with your brand.
How can a Tiktok marketing agency help your business?
There are plenty of ways to advertise on TikTok, and you can set different goals you want to achieve. Here are some of the results you can expect:
Increase brand awareness
Since Tiktok is targeted to wide audiences and videos can be found both as advertising and organically on the “For You Page”, reaching a big audience is highly possible.
Once users feel connected to your content, they will feel connected to your brand. Getting interactions and responding to them will help your business create a community.
Tiktok users tend to be highly involved with the content they watch and want to include it in their everyday lives. Advertising on Tiktok can make your sales go up.
Since the audience is so involved with the content, it’s common to see feedback from the users, both on the content and the product or service.
What can your Tiktok Ad look like?
TikTok, like many other social media platforms, has a few different ways to advertise, adapting to your pocket and needs. Here are some of the different types of ads you can post:
- In feed-video: These are the videos that appear organic. Users can see them on their For You Page while they’re scrolling down.
- Spark Ads: You can boost organic content by sponsoring a video from your profile.
- Brand takeover: The ad takes on the entire screen once the user enters the platform. After a few seconds, it changes into an in-feed video.
- Top-view ads: In-feed video that shows up as soon as the user opens the app.
- Branded hashtags: These hashtags show up on the Discovery page of Tiktok and encourage users to create content using the brand’s hashtag.
- Carousel ads: They can include up to ten images that show up on the users’ For You Page.
Get your business started on TikTok by hiring a TikTok Ads Agency (like us!).
If used correctly, Tiktok can drive traffic to your business website or even other social media platforms, it can make users very interested in your product or service and even in the trends and content that you’re creating.
It’s important to consider what your audience might be looking for in the content they consume. TikTok users tend to search for creative videos that invite them to participate in one way or another. Including CTA’s, participating in trends, and using the most popular audios is a must, most of the time.
Here are some of the steps to take when creating a Tiktok Ads strategy:
1. Get to know the platform:
This is essential. Before you start posting or creating the ads you need to know the social media app, the algorithm, and the way the audience and creators communicate.
2. Set your goals:
You need to know very well what you want to sell, what your target audience is, and how you want to measure your success to keep track of the process and results.
3. Create amazing content and stay consistent:
Catch your audience’s attention and stay on good terms with the algorithm. You’ll probably see results in less time.
4. Listen to your followers:
You know you can get good interactions and feedback, don’t waste it.
Lucky for you, you found the right place! At SC Digital, we’re a professional TikTok Ads Agency and we’re eager to work with you and have all the tools and knowledge to implement a great and successful strategy.
Have questions? Let’s get a conversation going! Schedule a time to Zoom with us about TikTok Advertising, or call us now.
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