In this recent webinar, we’re talking about different ways that we can elevate our Google Ads game. For those of us that are spending money in Google Ads, that have been in the Ads manager, that have been in the Ads account, we know that it can be very confusing. There’s a lot of different moving parts, and a lot of times it’s really hard to know.
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When someone finds your business on Google, your Google Business Profile may be one of the first things they see. Before they visit your website or contact your business, they may look at your photos, reviews, services, hours, location, and other information listed on...
When you run Google Ads, it is easy to focus on clicks, impressions, and conversions. But there is another metric that can tell you how often your ads are actually competing for available searches: impression share. Impression share can help explain why your ads are...
Your website is often one of the first places potential customers go to learn about your business. If it looks outdated, loads slowly, is difficult to navigate, or no longer reflects your services, it could be costing you leads. But does your business need a complete...
Running Google Ads does not mean a campaign should stay active indefinitely. Sometimes the smartest move is to pause a campaign, make changes, and restart it once there is a stronger strategy in place. At SC Digital, we don't recommend pausing a campaign simply...
When someone searches for a local service on Google, they are often shown a map with a small group of businesses listed underneath it. This section is known as the Google Map Pack, and it can be one of the most valuable pieces of real estate in local search. For...
If your competitors consistently appear above your business in Google search results, it is worth looking at what they are doing differently. One of the most useful places to start is keyword research. By identifying the search terms your competitors already rank for,...
When planning a new website, one of the first questions businesses often ask is, “How many pages do we actually need?” There isn't a magic number. A five-page website can work well for one business, while another might need 20 or more pages to properly explain its...
For a local business, showing an ad to the right person is only part of the equation. You also need to reach people in the right place. That's where geographic targeting comes in. Google Ads allows businesses to target specific locations, such as cities, states, ZIP...
Generating leads is only part of the marketing equation. What happens after someone contacts your business can have just as much impact on whether that lead becomes a customer. For service businesses, speed matters. When someone submits a form, calls your business, or...
When businesses think about SEO, they often focus on keywords, backlinks, and creating new content. One important strategy is easier to overlook: internal linking. Internal links connect one page on your website to another page on the same website. When used...
