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TikTok for Online Businesses

Businesses are missing this massive trend… but you don’t have to! 

Many businesses understand the power of video content for marketing and engaging with their target audience. Video content has dominated digital content consumption. Studies show that the total time spent on the consumption of video content has increased by about 249 percent in the past 5 years. The growth in consumption of this type of content was accelerated by the recent pandemic and resulting lockdowns.

There’s no arguing with the place of video marketing in today’s landscape. Many businesses have embraced this marketing tool and are seeing great improvement in sales and audience engagement as a result. However, many businesses are missing out on a great opportunity to take their video marketing strategy to the next level.

A Little Background on TikTok

TikTok is a video-driven social media platform that has soared in popularity in the past few years. The Chinese-owned social media platform was only introduced into the market in the US in 2017. However, its popularity greatly increased during the pandemic when consumption of video content soared. TikTok achieved 1 billion active users in September 2021. It is predicted that users of this platform will continue to increase in the coming years.

Why is TikTok so popular? TikTok’s charm lies in its providing users with an easy way to generate and share video content. Content shared on this platform ranges from talent videos and comedic videos to professional videos and lighthearted content. Many users simply rely on their mobile devices to create content. Audiences on the platform are not concerned about getting the perfect shot. They are more interested in authentic and personal content.

Should My Business Be on TikTok?

This is a question that many businesses are pondering. With so many social media platforms available today, you may be wondering whether adding TikTok to your brand’s social network portfolio will be worthwhile.
The truth is that many businesses and marketing professionals are hesitant to use TikTok as part of their marketing strategy. There are several assumptions that they make about the platform. These include that:

1. TikTok’s audience is mostly GenZ and therefore does not have much purchasing power

2. TikTok is only suitable for certain types of businesses or certain industries

3. TikTok is just like many other social media platforms. It will soon lose its sparkle.

If you share the opinions above, you’re dead wrong about TikTok. In fact, you’re missing out on a great opportunity to take your marketing to the next level. Below are some reasons why you should get your business on TikTok as soon as possible.

1. Younger TikTok Users won’t always be young

One of the most common arguments businesses have against getting on TikTok is that the platform is popular amongst Gen Z. They argue that their target audience consists of older people.

Reports show that 25 percent of TikTok users are between the ages of 10 to 19 while 22.4 percent are between the ages of 20 to 29. Therefore it is true that a large percentage of TikTok users are very young. However, this is even more reason to get onto the platform.

Gen Z won’t remain young forever. They will grow along with the social platforms they use. Just as millennials have grown along with platforms such as Facebook, Gen Z will eventually grow while continuing to use TikTok. This generation will soon have the purchasing power that businesses need in their target audience. Getting on TikTok now will help you position and create brand awareness amongst these young users now. It will place you in a great position when you grow older and acquire purchasing power.

2. Everyone is on TikTok now

While more than 50 percent of TikTok users are between the ages of 18 and 34, up to a quarter of users are between the ages of 45 and 64. Businesses are right to argue that the majority of TikTok users are kids. However, this is seeing the glass as half empty. These businesses are missing out on the 37 percent of users that are older and have high-income potential.

If you’re not on TikTok simply because you believe that the audience is too young, you’re missing out on the opportunity to advertise to the 37 percent that is within the age bracket that you’re hoping to attract. There’s a good chance that your competition is advertising to this segment of users.

3. TikTok Users are Affluent

A scroll through TikTok will reveal that a lot of the content has been created by people that are affluent. Even more interesting is the fact that these people are creating content to market to other affluent people. Reports show that the income of TikTok users ranges from just under $30,000 to over $75,000. It is more interesting to note that 37 percent of users on this social media platform come from households that have an annual income of over $100,000.

The figures above suggest that TikTok offers businesses a valuable opportunity to sell premium products to audiences. It offers businesses the opportunity to market products or services to a wealthier audience. Businesses can sell premium or exclusive products to audiences by offering audiences the opportunity to upgrade from limited versions. This allows you to reach audiences of multiple financial levels while targeting higher-income viewers with premium products or services.

4. TikTok advertising is affordable

Many businesses have limited budgets when it comes to marketing. Therefore, every marketing professional is on the hunt for a marketing tool that combines effectiveness with affordability. There are few platforms that can meet both of these requirements today. TikTok is one of the few that offers an easy and affordable way to create marketing campaigns that will reach a large audience.

Unlike platforms such as Facebook and Instagram where content must be perfect, TikTok focuses more on authentic and engaging content. You don’t have to spend a lot of money on creating that picture-perfect video. You can instead create a simple and authentic video and still get the level of engagement you need for your brand.

Advertising on the platform is still quite affordable. With a few hundred dollars, you could create an ad campaign that will reach millions. You won’t have to invest a lot to get the word out about your brand. There is therefore little risk associated with advertising on TikTok.

5. There is less competition on TikTok

Many businesses are still grappling with the pros and cons of advertising on TikTok. Because the social media platform is still quite new, not many businesses have realized its potential. Many are still waiting to see whether there is much benefit to using the platform for advertising.

If you’re not on TikTok yet, you should hurry and get your business on it right now. Now is the best time to reap the benefits of advertising on the social media platform. A look at the history of many of the most popular marketing methods today will reveal the benefit of jumping onto the wagon as early as possible. Platforms such as Google, Facebook, and Instagram which were not as crowded 10 years ago are now becoming more crowded. It is more difficult for businesses to reach their audiences as the competition is quite stiff.

As mentioned earlier, TikTok users are set to increase over the years. This means that the potential of the platform as a marketing tool will also increase. It, therefore, makes sense to get on the platform now and establish your brand before the competition gets wind.

6. TikTok is for all organizations and industries

Another myth that keeps businesses off TikTok is that it is only suitable for certain industries. This misconception is mainly a result of the large volume of entertainment content posted on this platform.

It should be noted, however, that many types of businesses are experiencing big wins on TikTok. Organizations ranging from government agencies and large corporations to small businesses such as dental practices and bakeries are posting content on social media platforms and growing their audiences. By engaging with their audiences on TikTok, these organizations are establishing a personal bond with their audiences.

We Can Help You Reach Your Target Audience on TikTok

TikTok offers you the opportunity to create content and stay ahead of the competition. You can engage with your audience and stay steps ahead of those businesses that are yet to discover the potential of the social media platform. We would be happy to help you get started with your advertising campaign.
We are experts in social media and video marketing. We can help you create videos, upload them and show them to your target audience. We will help you grow your audience and identify even more opportunities to improve your marketing strategy. We will guide you through setting up your account, applying conversion tracking on your website to retarget visitors to your site on TikTok, and more.

Contact us today to discuss your needs. We’d be happy to develop a strategy and help you discover the potential of TikTok for your business.