TikTok for Online Businesses
Businesses are missing this massive trend… but you don’t have to!
Many businesses understand the power of video content for marketing and engaging with their target audience. Video content has dominated digital content consumption. Studies show that the total time spent on the consumption of video content has increased by about 249 percent in the past 5 years. The growth in consumption of this type of content was accelerated by the recent pandemic and resulting lockdowns.
There’s no arguing with the place of video marketing in today’s landscape. Many businesses have embraced this marketing tool and are seeing great improvement in sales and audience engagement as a result. However, many businesses are missing out on a great opportunity to take their video marketing strategy to the next level.
A Little Background on TikTok
Why is TikTok so popular? TikTok’s charm lies in its providing users with an easy way to generate and share video content. Content shared on this platform ranges from talent videos and comedic videos to professional videos and lighthearted content. Many users simply rely on their mobile devices to create content. Audiences on the platform are not concerned about getting the perfect shot. They are more interested in authentic and personal content.
Should My Business Be on TikTok?
1. TikTok’s audience is mostly GenZ and therefore does not have much purchasing power
2. TikTok is only suitable for certain types of businesses or certain industries
3. TikTok is just like many other social media platforms. It will soon lose its sparkle.
1. Younger TikTok Users won’t always be young
Reports show that 25 percent of TikTok users are between the ages of 10 to 19 while 22.4 percent are between the ages of 20 to 29. Therefore it is true that a large percentage of TikTok users are very young. However, this is even more reason to get onto the platform.
Gen Z won’t remain young forever. They will grow along with the social platforms they use. Just as millennials have grown along with platforms such as Facebook, Gen Z will eventually grow while continuing to use TikTok. This generation will soon have the purchasing power that businesses need in their target audience. Getting on TikTok now will help you position and create brand awareness amongst these young users now. It will place you in a great position when you grow older and acquire purchasing power.
2. Everyone is on TikTok now
If you’re not on TikTok simply because you believe that the audience is too young, you’re missing out on the opportunity to advertise to the 37 percent that is within the age bracket that you’re hoping to attract. There’s a good chance that your competition is advertising to this segment of users.
3. TikTok Users are Affluent
The figures above suggest that TikTok offers businesses a valuable opportunity to sell premium products to audiences. It offers businesses the opportunity to market products or services to a wealthier audience. Businesses can sell premium or exclusive products to audiences by offering audiences the opportunity to upgrade from limited versions. This allows you to reach audiences of multiple financial levels while targeting higher-income viewers with premium products or services.
4. TikTok advertising is affordable
Many businesses have limited budgets when it comes to marketing. Therefore, every marketing professional is on the hunt for a marketing tool that combines effectiveness with affordability. There are few platforms that can meet both of these requirements today. TikTok is one of the few that offers an easy and affordable way to create marketing campaigns that will reach a large audience.
Unlike platforms such as Facebook and Instagram where content must be perfect, TikTok focuses more on authentic and engaging content. You don’t have to spend a lot of money on creating that picture-perfect video. You can instead create a simple and authentic video and still get the level of engagement you need for your brand.
Advertising on the platform is still quite affordable. With a few hundred dollars, you could create an ad campaign that will reach millions. You won’t have to invest a lot to get the word out about your brand. There is therefore little risk associated with advertising on TikTok.
5. There is less competition on TikTok
If you’re not on TikTok yet, you should hurry and get your business on it right now. Now is the best time to reap the benefits of advertising on the social media platform. A look at the history of many of the most popular marketing methods today will reveal the benefit of jumping onto the wagon as early as possible. Platforms such as Google, Facebook, and Instagram which were not as crowded 10 years ago are now becoming more crowded. It is more difficult for businesses to reach their audiences as the competition is quite stiff.
As mentioned earlier, TikTok users are set to increase over the years. This means that the potential of the platform as a marketing tool will also increase. It, therefore, makes sense to get on the platform now and establish your brand before the competition gets wind.
6. TikTok is for all organizations and industries
Another myth that keeps businesses off TikTok is that it is only suitable for certain industries. This misconception is mainly a result of the large volume of entertainment content posted on this platform.
It should be noted, however, that many types of businesses are experiencing big wins on TikTok. Organizations ranging from government agencies and large corporations to small businesses such as dental practices and bakeries are posting content on social media platforms and growing their audiences. By engaging with their audiences on TikTok, these organizations are establishing a personal bond with their audiences.
We Can Help You Reach Your Target Audience on TikTok
Contact us today to discuss your needs. We’d be happy to develop a strategy and help you discover the potential of TikTok for your business.