How does it work?
It first begins with creating a profile or page for your business on LinkedIn. LinkedIn is a social media platform, but like Google it is a search engine, so your page needs to be optimized in order for potential clients to find you easily, the same as if they searched your website on Google.
LinkedIn is great for sharing content, since it is a business-friendly networking tool, it becomes one of the best places to promote your business content.
People are very likely to interact and engage with your content on LinkedIn because it is a professional atmosphere. There are a variety of options to choose from when creating ads, as well as the ability to target a very specific audience. LinkedIn has an excellent advertising platform that very closely resembles Facebook.