What parts of a website matter most for conversion?
Could your website be costing you clients? Find out below 👇
Wondering what the 3 most important parts of a website really are? Well, you’ve come to the right place!
We live in a world where people rely heavily on the internet to search for products, services, businesses, etc. Websites offer new clients insight into the credibility and quality of your business. They act as a first impression, and we all know how important first impressions can be. We all know the saying, don’t judge a book by its cover, but when it comes to websites, that attitude goes out the window. According to a 2021 study by Sweor, LLC, it takes a customer 50 milliseconds to form a judgment about your website. That’s all you get. You have half of a second to convince a new user that your website reflects a credible, quality business.
A poorly designed website that is confusing and overwhelming does not provide a good user experience, and user experience is everything. It affects so many parts of how your website performs and is ranked in search engines. Your website should be an extension of your brand, and the experience you are trying to create for your clients.
So, what exactly are the important things to put into place when making a website? We put together 3 simple, yet extremely important parts of a website that can really make or break user experience:
♦️ Mobile responsive websites are a MUST.
The mobile experience for many websites is still less than ideal. That’s why, across the board, mobile experiences tend to result in lower conversion than desktop. To make your site stand out, design it primarily with mobile usability in mind. It’s not enough just to be responsive (yes, we got this WRONG in the video), your site should be designed primarily with the mobile user in mind because that’s how the majority of users will experience it. There is a reason people are always on their phones, they are convenient and easily accessible anywhere that you are. Having a mobile responsive website can open up your reach to a far larger audience than you could ever imagine.
♦️ Simplicity is key.
Always remember, a confused mind always says, “No.” That’s why your navigation, text, elements, and copy should all be simple. Avoid having too many distractions on each page, and do your best to use language on your site that an elementary schooler could understand. Test your clarity by asking for feedback from people who don’t know your industry. Decide what you want your call to action to be and make it extremely easy to find. Do you want more phone calls? Put your phone number at the top of the page, make it a clickable link to instantly call. No one wants to go on a wild goose chase just to find your company’s contact information. The whole point of the internet is to find what you’re looking for quickly and easily, so why would you do the opposite of that?
♦️ Social proof is essential.
Social proof is a huge part of people taking action on your website. It can be a new customer’s deciding factor on whether or not to take the steps into doing business with you. A recent study by Search Engine Watch said that 72% of consumers will take action only after reading a positive review. If you have excellent testimonials and online reviews, you should make every effort to prominently display them on your website.
On the other hand, responding and interacting with reviews is just as important as having them at all. A study by Uberall, showed that companies that responded to 32% of their reviews achieved 80% higher conversion rates than their competitors. People want to be heard, and see that the company cares about their input.
At the end of the day, people just want to know they can trust your business. Authentic testimonials (written or video) from those you’ve helped can be highly influential for your website visitors. Let the words of happy customers do marketing for you, businesses create a service, but customers create customers.