CASE STUDY
New Hampshire Off-Highway Vehicle Association
NHOHVA is keeping a New Hampshire tradition of outdoor exploration alive.
The Challenge
The New Hampshire Off-Highway Vehicle Association brings together community in the form of clubs, volunteering, and donations in order to fund the preservation of off-highway riding in the state of New Hampshire.
Their goal is to reach as many people in the state of New Hampshire to educate them on the benefits of joining their clubs. How can NHOHVA leverage social media to make riders in NH aware that the association exists?
The Results
832%
Increase in Facebook Page Reach
302%
Increase in Engaged Users
577%
Increase in Impressions
62%
Increase in Fans Online
The Tools
Facebook Advertising
The Solutions
Social media marketing
Create posts that would cause engagement within the community. Simply asking NH residents to join a club would not be enough. Posts and advertisements used images of club members, discussed updates, offered savings on off-highway vehicle registrations and talked about the main purpose of NHOHVA, keeping trails maintained & new ones created for everyone to enjoy, generation after generation.
These posts felt very real to those who saw and read them. This caused a large number of new people to see the Facebook page for NHOHVA. Almost 1.5 million NEW people saw their ads! This increased comments, likes and shares, translating to increased visibility.
See the results from when we started working with them!
Location specific Facebook Ads
To create more local awareness around the NHOHVA, we created numerous ads targeted only at specific parts of the state. This gave local ATV riders more familiarity with the statewide organization while also helping to achieve the objective of getting more people to join ATV clubs.Â
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