CASE STUDY
YOLO TV
How we helped this amazing business and helped them reach their target demographic and dominate sales!
YOLO TV is the largest all-weather outdoor television company located in Dallas, Texas. Here is an overview of how we overcome the challenges faced by YOLO TV in reaching out to their target audience and improved sales exponentially.
The Challenge
YOLO TV knew there were so many opportunities available on social media and Facebook. They needed help reaching their target demographic and they needed to be generating traction and visibility online. YOLO TV needed to make sales, and they needed to make them now. And that’s where we came in!
The Tools
Facebook Ads Manager
Social Media Advertising Strategy
YOLO TV wanted to use social media to set themselves apart from competitors and highlight their products, and reach their ideal demographic. Social media gives companies a great opportunity to differentiate themselves from competitors, directly target their perfect audience, and create the perfect sales opportunities.
We chose to deploy a few different ad types and objectives. We implemented video ads, carousel ads and downloads. We used different objectives, such as lead gen and website conversions to track the audience and generate leads.
We created a funnel that educates potential customers on the value of YOLO TVs, showcases recently completed projects, and offers the opportunity for individuals to get a customized quote.
Example of a storytelling Facebook Ad
Introducing Video Ads to Engage Viewers
There’s another! Hype create is real!
We chose to deploy a few different ad types and objectives. We implemented video ads, carousel ads and downloads. We used different objectives, such as lead gen and website conversions to track the audience and generate leads.
Making a Mark with “Facebook Advertising”
It’s called “Social Media” for a reason – it should be Social! So one of the ways we’ve helped YOLO TV is by growing their audience and to get people involved in the posts.
For example, we consistently run different types of Ads with different goal sets having creative Videography and Graphics which grabbed the attention of people to learn more and helped us generate leads. In this way, we’re able to help YOLO TV experience a “multiplier effect” on social media.
The Results
YOLO TV has created amazing content and we have been able to help them successfully distribute it to generate leads and create sales. The Facebook Advertising strategy and campaigns we have deployed have helped YOLO TV not only reach their goal of gaining visibility and traction, but also helping them generate sales going from $0 to the tune of $250,000 this year alone!
Facebook Ad 2020 Metrics (the “Before”)
Facebook Ad 2021 Metrics (the “After”)
Website Metrics
We saw a huge increase in website traffic from our ads. The new users, current users, page views and sessions all increase a significant amount – more than 10 times what they were seeing for numbers.
The bounce rate also decreased a significant amount in the last year dropping from 56.50% to only a mere 5.27%, a 90.7% decrease from the previous year!
Website Traffic – 2020
Website Traffic – 2021
Highlights of KPI’s
7 - 256
Website Leads
1.49K - 19.87K
Website “New Users”
2.02K - 21.87K
Users
145 - 1.84K
On-Facebook Leads
162.73K - 980.10K
Total “Ad Reach”
56.7% - 5.27%
Bounce Rate
Improving Visitor’s Experience on Website
New Website Pages
We implemented a quiz page on the website, to allow potential customers to determine if YOLO TV was right for them and their space. This quiz led to a form that the customer could put in their information and schedule a virtual consultation to discuss more about purchasing a YOLO TV. This quiz has been extremely successful and garnered a lot of leads and interest.
yolotvs.com/quiz-yolo-tv/
Quiz Results
FAQ’s Page
We also added a frequently asked question page – which further informed new customers about the specifics and common questions people have about YOLO TV. This page also gives them the option to fill out more information to schedule a consultation with a YOLO TV team member.
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