NH’s Top Google Ads & PPC (Pay Per Click) Agency

This goes back to determining the customer’s value and intent.  Higher intent clicks tend to be more expensive, but there’s good reason!

Besides targeting the right customers, your ad copy is the most important factor to your paid search success.  Strong, compelling ad copy will increase your clicks, lower the cost per click, improve your position, and increase the frequency with which your ad is displayed.  Needless to say, the ad copy has to be perfect.

We will do ample research to understand which keywords are most likely to create valuable clicks for you

We will target searchers based on their demographic

We will create custom landing pages to generate leads.

Restating what the person likely searched for in order to produce the page. This is highly important as it provides continuity, which increases conversions, lowers bounce rate, increases time on site, increases quality score, and ultimately lowers your cost per click. For instance, if someone looks for “managed IT services near me,” they should see an ad that says, “Managed IT Services in Dover” and, eventually, a landing page that says, “Nessit: Providing the highest quality managed IT services in Dover & the Greater New Hampshire Seacoast” or something to that effect.

Prominent contact form or phone number. In our experience, it’s important to make the client’s life easy by putting your contact info in a conspicuous location. They shouldn’t have to work hard to figure out how to become a customer. Therefore, we design our pages with this idea in mind.

Social proof. We will include reviews and testimonials from other clients on your landing page so that potential searchers can see that you know what you’re talking about and that you’re highly credible.

Problem-solving copy. Most people who search for your services are looking to solve some type of problem. We believe it’s important to speak to these problems and offer explicit solutions to demonstrate your understanding of their needs.

Fast load time. In order to reduce load time, we tend to keep images small and leave videos off the page.

We will link your Google Analytics account with the Google ADs account so you will be able to see the data in your Analytics dashboard.

We will start with 2 expanded text ads and 1 responsive text ad per ad group .

We will add keywords to each ad group according to the goals of the campaigns. We will also add multiple versions (or “match types”) to each keyword to spend your budget most efficiently.

After initial launch, we pay close attention to each ad to determine which ones are performing best. We then update/tweak/turn on or off as needed. We use CTR and conversion rates to determine which ads are most effective.

This is a far-reaching idea but involves landing page copy and updates, reworking ads to constantly find the highest possible level of matching, A/B testing landing pages if necessary (and if there’s enough traffic to warrant it), and a whole host of other items.

Some keywords will be far more expensive than others. Our team takes care to eliminate those that are more expensive than their results justify.