Different types of YouTube targeting
Say you’re a children’s dance studio targeting young parents. YouTube ads will allow you to display your videos to this audience when they are using the platform.
Prior keyword searches
If you’re a real estate agent and are interested in branding yourself for people who have been searching for houses, you can run a video ad in YouTube to people in your city whose search history includes words like, “houses for sale” and “home values in my area.” A compelling “Why work with me” video can be the one element that differentiates you from all the other agents in your town.
Let’s say your business is a gym or fitness facility, and you want to offer a free first month to anybody who signs up for a membership. You could promote this offer with a video ad in YouTube, and show it only to people who are interested in health, fitness, and active lifestyles
What if I don’t have any videos of my business?
A successful YouTube marketing campaign does not require that you have a massive arsenal of videos on your channel. Even if you have only 1 or 2 videos, you can run these in your campaign and drive traffic to your website just the same. Need videos produced? Head over to our video production services page to learn more about how we can help.