In this recent webinar, we’re talking about different ways that we can elevate our Google Ads game. For those of us that are spending money in Google Ads, that have been in the Ads manager, that have been in the Ads account, we know that it can be very confusing. There’s a lot of different moving parts, and a lot of times it’s really hard to know.
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It’s common for a business owner to look at their website and wonder why one service is ranking well in Google while another barely appears in search results. You may have a page dedicated to each service you offer, yet Google might rank one on Page 1 while another...
When someone asks an AI search tool for a recommendation, the results can look very different from a traditional Google search. Instead of returning a list of links, AI tools can summarize information, compare businesses, answer questions, and recommend specific...
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When you run Google Ads, it is easy to focus on clicks, impressions, and conversions. But there is another metric that can tell you how often your ads are actually competing for available searches: impression share. Impression share can help explain why your ads are...
Your website is often one of the first places potential customers go to learn about your business. If it looks outdated, loads slowly, is difficult to navigate, or no longer reflects your services, it could be costing you leads. But does your business need a complete...
Running Google Ads does not mean a campaign should stay active indefinitely. Sometimes the smartest move is to pause a campaign, make changes, and restart it once there is a stronger strategy in place. At SC Digital, we don't recommend pausing a campaign simply...
When someone searches for a local service on Google, they are often shown a map with a small group of businesses listed underneath it. This section is known as the Google Map Pack, and it can be one of the most valuable pieces of real estate in local search. For...
