In this recent webinar, we’re talking about different ways that we can elevate our Google Ads game. For those of us that are spending money in Google Ads, that have been in the Ads manager, that have been in the Ads account, we know that it can be very confusing. There’s a lot of different moving parts, and a lot of times it’s really hard to know.
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Should You Bid on a Competitor’s Name? A Smart Guide to Budget Allocation in Google Advertising When managing a paid advertising campaign, one of the most common and controversial questions marketers face is clients asking: “Can I bid on a competitor’s name?” The...
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Where Should Your Ad Dollars Go in 2025? If you’re a business owner trying to decide where to invest your marketing dollars, you’ve likely faced this question: Should I run Google Ads or Social Media Ads? It’s a fair question—and one we get all the time at SC Digital....
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Your Website Might Be the Reason You’re Losing Money on Ads Spending money on digital advertising is only half the battle. The real test begins once someone clicks your ad. If those clicks aren’t turning into leads, your website is the problem—not your ads. We hear it...
Scaling a Business? Here’s Why Your Growth Stalls—and What to Do About It Most local business owners launch their company with one key source of growth: word of mouth. Whether it’s past customers, friends, or family referrals, the early days of success often feel...
