Most digital marketing campaigns are heavily focused on social media. This is because so many people have access to social media and are constantly using it. Although many businesses use social media, they sometimes fail to understand that there is an art to...

Many businesses owners and marketing managers ask us whether they should incorporate Facebook Ads or Google Ads as a part of their marketing strategy. These platforms are both excellent for different reasons. So the question is, which one is right for your business?...

In Case You Missed It….We recently had the opportunity to present a webinar sponsored by the Manchester Chamber of Commerce called “Rapid Fire Social Media Marketing”. During this webinar we covered how to use social media effectively to grow your business and quick...

If you’re ready to learn about Google Guarantee, here’s a detailed step-by-step explanation to help you get going quickly. We provide services to get you up and running with the Google Guarantee quickly. What is the Google Guarantee? Google Guaranteed brings your...

Here it is: The article your PPC vendor might not want you to read. Do you have a suspicion that your Google Ads are not working hard enough for you? Wondering if there should be more optimization happening in your account each month? Here are some questions you can...

If you’re ready to learn how to use Google Lead Extensions, here’s a detailed step-by-step explanation to help you get going quickly.The day is finally here! Google has rolled out “Lead Extensions” in beta stage and, similar to Facebook lead generation ads, they allow...

When it comes to Yelp, many businesses often experience success, even if they don't subscribe to a monthly advertising program. If you want to be successful on Yelp, we have a few tips to help you optimize your listing for results.Many business owners think of Yelp as...

During a Google Ads audit, we learn all about the organization and structure of your account, test the health of your campaigns, and identify any existing issues that could stall your success. We love just about everything we do here at SC Digital. But we love few...

Is it beneficial to implement a paid search strategy on Google? You betcha. One of the most common questions we hear from clients (and potential clients) is whether or not it’s worth having a paid Google search strategy. There seems to be a perception that paid ads...