1 by 1 pix

Anatomy of a Killer Facebook Ad

Mar 29, 2019 | knowledge

Anatomy of a Killer Facebook Ad

Not only do we talk the talk, but we walk the walk. Learn how we helped a lawn care company generate twenty-five new customers within one week on Facebook.

When we first start working with a client, we get to know their business as if it’s our own. Once we understand our clients’ business, we’re able to apply our digital marketing expertise to create effective campaigns that produce results.

So, what does it take to create an effective Facebook ad that generates leads

1. A great offer

The most important element to any advertisement is the quality of the offer itself. Luckily, in this case, the offer was fantastic. Only $129 for a spring cleanup is a great deal in any area, and the fact that the deal requires customers to sign up for a year’s worth of mowing makes it a great deal for the business too.

2. An eye-catching headline

Keep in mind that you have only a couple seconds to truly grab your reader’s attention… and this is especially true on Facebook. Assume your reader is not going to read all of your text… so make sure you’re quick with the offer and that you grab the reader’s attention.

3. Engaging copy

Be personable and natural in your copy, use proper punctuation, and have some fun with it!

4. A clear call to action (CTA)

It needs to be easy for the reader to understand what they should do next, and how they should do it.

5. A targeted landing page

Once a Facebook user sees your ad on Facebook and clicks on it to learn more, they should be taken directly to a page on your website that further explains the offer they just saw. You  never want to send someone who clicked on an offer to your home page – they’ll just get confused and leave.

You must make it easy for people to take advantage of your offer by placing the phone number in a prominent location, and providing a short conversion form (no more than four fields).

Grab our free guide to learn the top ways to grow your business online this year

Name(Required)

Get Your No-Cost Digital Success Blueprint

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Recent Blogs

How CRM Automation Can Save You Time and Money

Role of CRM in Business Optimization How CRM Automation Can Save You Time and Money Efficiency and cost-effectiveness are priorities for any business, and CRM automation delivers on both fronts. By automating repetitive tasks, you free up valuable time and resources,...

5 Key Features Every CRM Should Have to Drive Business Growth

Key CRM Features 5 Key Features Every CRM Should Have to Drive Business Growth In today’s fast-paced business world, Customer Relationship Management (CRM) tools have become indispensable for driving growth. A CRM not only helps manage customer interactions but also...

SEO in the Age of AI: How to Optimize for the ChatGPT Era

Use of AI for SEO SEO in the Age of AI: How to Optimize for the ChatGPT Era In the fast-evolving world of search, the rise of AI tools like ChatGPT, Bard, and other conversational models has ushered in a new era. These technologies are reshaping how people find and...

How to Get to the Top of Google Maps Using Google Ads

TikTok for Online Businesses How to Get to the Top of Google Maps Using Google Ads If you've ever wondered how certain businesses appear at the top of Google Maps when you search for terms like "drain cleaning near me," the secret often lies in Google Ads....

Effectively Using Google Ads to Target Custom Audiences

TikTok for Online Businesses Effectively Using Google Ads to Target Custom Audiences Reaching the right audience is crucial for any business aiming to increase visibility and engagement. One effective method is leveraging Google Ads to target custom audiences based on...

3 Common Mistakes to Avoid in Your Paid Search Campaigns

TikTok for Online Businesses 3 Common Mistakes to Avoid in Your Paid Search Campaigns When it comes to running effective paid search campaigns, avoiding common pitfalls can save you both time and money. Here are three key mistakes to watch out for:1. Targeting...

Categories