Thinking about bidding on a competitor’s brand name in your paid ads? While it’s allowed, it’s not always the smartest use of your budget. In this post, we break down the pros, cons, and strategic considerations behind competitor bidding, so you can spend smarter, not harder.
Starting now, your public Instagram posts can appear in Google search results. That means your Instagram feed is now part of your SEO footprint. If you’re using a business or creator account and it’s public, your content is officially searchable.
The real debate isn’t Google Ads vs. Social Ads—it’s intent vs. interest. Google captures demand from people actively searching. Social creates demand by sparking interest. The smartest 2025 strategies? They do both.
Running ads shouldn’t feel like gambling. If you’ve ever spent money on ads and gotten nothing back, you’re not alone—and you’re not doomed. Most businesses waste money not because ads don’t work, but because they’re using them wrong. In this post, we’ll show you why most campaigns fail—and exactly how to fix yours.
Negative keywords help you block irrelevant clicks and focus your budget on the searches that actually bring you business. By telling Google what not to show your ads for, you avoid wasting money on unqualified traffic. Learn how to update your negative keywords regularly—smart “negativity” means better results and more leads for your budget.
In 2025, Google Reviews do more than show stars—they drive local SEO, map rankings, clicks, and trust. Learn why they matter and how to get more reviews to boost your visibility and win more customers.
Great landing page copy turns clicks into customers. This guide shows you how to write copy that grabs attention, builds trust, and increases conversions step by step.
Want loyal customers who keep coming back? Discover six proven email marketing strategies to boost retention, build trust, and drive repeat sales—without spending a fortune.
Spending money on ads but not seeing results? Your website could be the reason—learn how poor design and slow performance kill conversions and what to fix to turn traffic into leads.
Many contractors hit a wall when growing past referrals. This guide explains why cold leads feel harder—and how to adapt your strategy to thrive in the next phase.