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Digital Marketing Information

Should You Bid on Competitor Keywords?

Should You Bid on Competitor Keywords?

Thinking about bidding on a competitor’s brand name in your paid ads? While it’s allowed, it’s not always the smartest use of your budget. In this post, we break down the pros, cons, and strategic considerations behind competitor bidding, so you can spend smarter, not harder.

Instagram Content Now Indexes on Google

Instagram Content Now Indexes on Google

Starting now, your public Instagram posts can appear in Google search results. That means your Instagram feed is now part of your SEO footprint. If you’re using a business or creator account and it’s public, your content is officially searchable.

Why Most Businesses Get Ads Wrong (And How to Get It Right)

Why Most Businesses Get Ads Wrong (And How to Get It Right)

Running ads shouldn’t feel like gambling. If you’ve ever spent money on ads and gotten nothing back, you’re not alone—and you’re not doomed. Most businesses waste money not because ads don’t work, but because they’re using them wrong. In this post, we’ll show you why most campaigns fail—and exactly how to fix yours.