Dos & Don’ts of Web Design and Development
Top mistakes roofing companies make when designing their websites and how they can avoid them.
Designing a website for a roofing company requires careful planning and attention to detail. Even small mistakes can have significant consequences, such as lower search rankings, poor user experience, and lower conversion rates.
Here are ten common mistakes roofing companies make when designing their websites and how to avoid them.
Not Considering the Customer
One of the most common mistakes roofing companies make when designing their website is not considering the customer. It’s essential to design a website that meets the needs of potential customers, such as making it easy to find contact information and get a quote. The website should answer key questions within five seconds, including what services are offered, how the company can help, and why they should choose the company.
To avoid this mistake, roofing companies should conduct customer research to understand their needs and preferences. This can include creating buyer personas, conducting user testing, and analyzing customer feedback.
Not Making the Site Mobile Responsive
With the majority of internet users now accessing websites on mobile devices, it’s essential to design a website that is mobile-responsive. Failing to do so can result in a poor user experience, with potential customers unable to view content correctly or access important information.
To avoid this mistake, roofing companies should use a responsive design framework that adjusts to different screen sizes. This ensures that the website displays correctly on a range of devices, from smartphones to tablets to desktop computers.
Not Writing for Search Engines and People
Writing content for a roofing company’s website requires a balance between writing for search engines and people. Failing to consider both can result in poorly written content that doesn’t rank well on search engines and doesn’t engage potential customers.
To avoid this mistake, roofing companies should conduct keyword research to identify the words and phrases that potential customers are searching for. These keywords should be incorporated into the website’s content, including the headings, body text, and meta descriptions. However, it’s important to avoid keyword stuffing, which can result in penalties from search engines.
In addition to using keywords, it’s essential to write high-quality, engaging content that provides value to potential customers. This can include blog posts, how-to guides, and informative articles that showcase the company’s expertise and build trust with potential customers.
Not Having a Plan in Place for Maintenance and Support
A website is not a one-time project but requires ongoing maintenance, support, and updates to keep it functioning correctly. Failing to have a plan in place for maintenance and support can result in a website that is not up to date and prone to issues.
To avoid this mistake, roofing companies should have a plan in place for ongoing maintenance and support. This can include regular backups of the website, updates to plugins and software, and security monitoring to identify and address any vulnerabilities. It’s also important to have a support team in place to address any issues that arise and to provide ongoing support for the website.
Not Keeping Track of Logins and Passwords
When creating a website, it’s essential to keep track of all logins and passwords. Failing to do so can lead to issues when making updates or maintenance. It can also make it difficult to transfer ownership of the website if necessary.
To avoid this mistake, roofing companies should keep track of all logins and passwords in a secure location. This can include using a password manager or creating a secure document that contains all the necessary information. It’s also important to ensure that this information is updated regularly and shared only with authorized individuals.
Not Keeping Plugins Updated
Many websites rely on plugins to function correctly. Failing to keep these plugins updated can leave the website susceptible to hackers and security breaches. This is because older versions of plugins may have vulnerabilities that can be exploited by hackers.
To avoid this mistake, roofing companies should keep all plugins updated to the latest version. This can be done by regularly checking for updates and installing them as soon as they become available. It’s also important to use reputable plugins that are regularly updated by their developers.
Forgetting to Install Google Analytics
Google Analytics is a critical tool for understanding how a website is performing. It provides valuable insights into user behavior, which can help roofing companies make informed decisions about improving the website. Failing to install Google Analytics can result in a lack of understanding of how the website is performing.
To avoid this mistake, roofing companies should install Google Analytics on their website. This involves creating a Google Analytics account and adding the tracking code to the website. Once installed, Google Analytics can provide valuable insights into user behavior, including how long visitors are spending on the site, which pages they are visiting, and where they are coming from.
Not Including Social Proof or Authority Badges
Social proof and authority badges can help build trust with potential customers and increase conversions. Failing to include these elements can lead to a decrease in trust and lower conversions.
To avoid this mistake, roofing companies should include social proof and authority badges on their website. Social proof can include customer reviews, testimonials, and case studies that showcase the company’s expertise and build trust with potential customers. Authority badges can include industry certifications, awards, and affiliations that demonstrate the company’s credibility and expertise.
Not Keeping Track of the Domain Name
The domain name is a critical component of a website. Failing to keep track of it can lead to issues with the website’s ownership and security. This can include losing control of the domain name, or having the website hacked and the domain name redirected to a malicious site.
To avoid this mistake, roofing companies should keep track of the domain name and ensure that it is registered to the correct individual or organization. It’s also important to keep the domain name updated with the latest contact information and to renew it regularly to ensure that it doesn’t expire.
Designing a website for a roofing company requires careful planning and attention to detail. To avoid common mistakes, such as failing to consider the customer, forgetting about mobile responsiveness, and not writing for search engines and people, roofing companies should conduct customer research, use a responsive design framework, and incorporate keywords into their content. They should also optimize images, keep track of logins and passwords, keep plugins updated, install Google Analytics, include social proof or authority badges, and keep track of the domain name. By avoiding these mistakes, roofing companies can create a website that engages potential customers, builds trust, and drives conversions.