Learn how the best local businesses are using paid media, content, and automation to win more customers — and how you can too.
Conversion Optimization
Google Ads Agency Hack: 7 Experiments Every Business Should Try to Boost ROI
If you’re not testing, you’re wasting ad spend. Learn the exact Google Ads experiments we use to drive real business results—and how you can apply them today.
Speed to Lead: Why Responding to Prospects Quickly is Critical for Conversions
In today’s fast-paced world, the difference between gaining a customer and losing them to a competitor often comes down to one crucial factor: speed.
Understanding Customer Lifetime Value and Its Impact on Marketing Decisions
Customer Lifetime Value (CLV) is the total revenue a customer brings over time. Understanding CLV helps businesses optimize marketing budgets, create tailored retention strategies, improve segmentation, and boost overall marketing ROI.
5 Common PPC Mistakes and How to Avoid Them
Managing PPC campaigns can be complex, and even small mistakes can result in wasted ad spend and poor performance. Here are five common PPC mistakes and how to avoid them.
The Power of Retargeting: Turning Window Shoppers into Customers
In today’s digital landscape, not every visitor to your website will convert into a customer right away. In fact, studies show that only about 2% of website visitors convert on their first visit.
Maximizing Your Website’s Potential: Tips for Boosting Conversion Rates
Are you looking to improve your website’s conversion rates and turn visitors into customers? Understanding user behavior, effective communication, and strategic use of design elements are key. In this blog post, we explore some of the top strategies for maximizing your website’s potential, including identifying your visitors’ pain points, creating compelling offers, communicating your unique value proposition, building trust with social proof, and using videos effectively. Work with your web designer to put these tips into action and watch your conversion rates soar.
Top Mistakes to Avoid When Doing Web Design and Development
Here are ten common mistakes people make when doing web design and development and how to avoid them to get ahead of competitors.
7 Dangerous Mistakes Businesses Are Still Making Online
Getting your business online is only the first step on a profitable digital marketing journey. With the right investment of time, talent, and money into growing your online presence, you can achieve hockey-stick growth.
But, are you already picking the low-hanging fruits? Things like listing your business on Google cost you nothing and can immediately increase your website and store traffic.If you are guilty of any of these seven mistakes, you are probably losing easy money. Let’s fix that now.