REPORTING

The data you need, when you need it.

With a clean data structure in place, business intelligence insights can be applied to your marketing efforts. Sales attribution to marketing efforts, ROI for your marketing budget, and so much more—you can gain a deep understanding of your marketing tactics, and lead nurturing strategy. Our team provides advanced reporting and data visualization to help validate the benefits of your marketing initiatives.

Building the right data structure.

While charts and visualizations might seem straightforward, they first require accurate data, and, more importantly, the right structured data in an environment. Only then can visualizations be applied.

At SC Digital, we specialize in building the right data environment for your business. Whether you’re looking for single system performance or analysis across all marketing efforts and a prospect’s entire lifecycle, we can develop an environment to discern meaning and prove results.

Visualizations and graphical data representation.

We use business intelligence software to import, clean, and visualize your data across a multitude of marketing technology systems. Whether you’re interested in demographic lookalike audiences, campaign performance, or impression share among your competitors, we can leverage your data to provide analysis and meaningful reporting.

Types of advanced visualizations for reporting include:

• Multi-variable charts
• Forecasting and regression modeling
• Real-time data
• Geographic performance
• Advanced filtering and data segmentation
• Interactive reporting for active manipulation in a dashboard
• See trends across all sources