Facebook & Social Media Advertising That Converts
More leads. More customers. More growth.
We’re not just another agency posting random content and hoping for likes. At SC Digital, we focus on building high-converting social media ad campaigns across Facebook, Instagram, TikTok, and LinkedIn—designed to get you noticed and bring in actual leads.
Whether you need to grow your audience, generate more traffic to your site, or collect qualified leads, we start with one question: What’s the goal?
We have been using SC Digital for at least 4 or 5 years now. They redesigned our website that was outdated and made another one for our new business as well. They manage our Google ads and our social media accounts and so much more. Their professionalism, creativity and expertise has helped bring us to where we are today. Big shout out to Allison, Angela and Brad for all they do for us!
Florida Boat Detailing
SC Digital has delivered on all aspects of what they said they would do from our website to various digital marketing initiatives and more. Their service is second to none and they have taken the time to get to know our company and what is most important to us in an industry partner.
Hugh C. Scott IV
SCDigital has been an integral part of growing our reach at Rochester Opera House. There is a peace of mind that comes with knowing that your digital marketing team will not only honor your brand and your mission but will be there for technical support and creative planning! Thank you SCDigital!
Lisa Gibson
SC Digital has been amazing. They are exceeding our expectations not only in results but also the amount of effort and focus they put into each project!
Tim Roberts
Nothing but great things to say about Brad, Matt and the whole SC Digital team. They made an immediate impact on our search engine rankings for everything we care about. From the time I said “go” they had everything up and running faster than I could have imagined. Their dedication to getting the job done is only surpassed by the quality of the job done. I highly recommend SC Digital.
Gary McGilvray
SC Digital is energetic and exemplifies professionalism. A successful Digital Marketing campaign requires extensive communication between the client and marketing company during the onboarding process. They worked hard and listened harder to put together a plan that met my budget and marketing goals. If you need digital marketing, give this company a call, you will not be disappointed.
Brian Chasse
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We Help You Win on Facebook, Instagram, TikTok & LinkedIn
Our social media strategy combines paid advertising + strategic organic content, all laser-focused on your ideal customer.
Platforms We Specialize In:
TikTok (when visual storytelling matters)
LinkedIn (when B2B targeting is the priority)
Which one of these are you comfortable with?
Facebook & Instagram Ads
Tap into the most powerful social ad platforms in the world.
Facebook and Instagram Ads help you reach massive audiences and turn attention into action.
Whether you’re aiming to generate leads, increase engagement, or drive traffic to a landing page, we’ll make sure your message lands in front of the right people, at the right time.
Types of Campaigns We Run:
Lead Generation Ads – with in-platform forms or landing pages
Traffic Ads – drive people to your website or funnel
Video View Ads – build awareness and engagement through visual content
Engagement Ads – get shares, comments, likes & attention
Retargeting Ads – stay in front of warm prospects
Reach & Location-Based Ads – perfect for events and local branding
Want to see the results for yourself?
Historic Rochester Opera House generates buzz for upcoming events using social media video
Roofing company’s catchy spring campaign and viral video generate 100+ high-quality leads in just one month.
Here’s What Makes Us Different
We’ve got flexible models depending on your goals:
Goal-First Strategy
We don’t start with the ad. We start with the outcome. Every campaign is built around your specific business goal, whether it’s to get more estimates, sell more products, book more appointments, or grow your subscriber list.
Offer & Creative Development
We help you develop scroll-stopping offers and eye-catching creative (or we’ll use your existing content). We don’t just throw up a logo and call it an ad. Every image, video, and caption is crafted to grab attention and convert.
Precision Targeting & Retargeting
We use advanced audience building tools to zero in on your perfect customer, and we retarget them with smart follow-up ads that convert clicks into leads.
Relentless A/B Testing
We test headlines, images, audiences, copy, and calls-to-action so you never waste money on an ad that doesn’t work. We optimize constantly to reduce your cost per lead and maximize ROI.
Spotlight: Facebook Ad Services
Facebook Engagement Ads
Perfect for awareness, comments, shares, and viral interaction. We design posts that spark conversations, and then turn those conversations into leads.
Facebook Reach & Location-Based Ads
Ideal for events, grand openings, or community presence. We use hyperlocal targeting to get your brand in front of nearby customers who matter most.
Facebook Retargeting Ads
We re-engage website visitors and social engagers to keep your brand top-of-mind. Retargeting turns attention into action. We expand your audience by targeting people just like your warm leads.
Facebook Lead Ads
In-app forms that make it easy for users to submit info without ever leaving Facebook. We pair lead ads with engagement and retargeting ads to drive higher lead volume at a lower cost.
We Also Offer
Funnel Creation for Specific Goals
Audience Optimization Strategies
Local Promotions & “Loss Leader” Campaigns
Ad Copywriting & Creative Production
Reels, Short Form Video Ads, and More
Meet Your SC Digital Team
No call centers. No outsourced account managers.
Just a small team of experts who know your name, answer your emails, and treat your budget like it’s their own.
Based in New Hampshire. Trusted by local businesses across New England and beyond.
Angela
Brad
Cait
Catrina
Chloe
Claire
Dave
Erica
Katie
Mariana
Naimat
Olivia
Saad
Zaigham
Frequently Asked Questions
Content Creation & Strategy
Do you create the content or do I have to provide it?
We can do both. If you’ve got photos and videos, great—we’ll use them. If not, we’ll create custom graphics, write captions, and build a content calendar for you. We make it easy, even if you’re starting from zero.
Do you offer video editing for reels and stories?
Yes! Short-form video is one of the most powerful formats on social, and we can turn raw footage into polished, scroll-stopping Reels, TikToks, or Stories—complete with captions, transitions, music, and hooks.
Can you manage my social media accounts for me?
Absolutely. We can take the whole thing off your plate—content creation, scheduling, posting, and even ad management. You stay in the loop and approve content, but we handle the day-to-day.
How do you decide what to post?
We start with your business goals and ideal customer. Then we build a content strategy that mixes promotional content, value-driven posts, testimonials, FAQs, and engagement boosters. Everything we post has a purpose.
Can you help grow my followers?
Yes—through a mix of smart organic posting and paid strategies like engagement campaigns or Reels growth. But we focus on quality followers—people who might actually become customers—not just chasing vanity metrics.
Do I need to be on camera to do social media marketing?
Not necessarily. Being on camera can definitely help build trust, but we have clients who never show their face and still crush it. We can work with product shots, before-and-afters, voiceovers, or other creative workarounds.
What if I don’t have any photos or videos to post?
We’ve got you. We can create branded graphics, stock-based posts, customer highlight content, or even come to your business for a content shoot (depending on your location). No content? No problem.
Paid Social Media Ads
What’s the difference between Facebook Ads and Boosted Posts?
Boosted posts are the “easy button”—you’re putting money behind a regular post. Facebook Ads, on the other hand, give you way more targeting, creative, and optimization options. We never boost—we build real ads that convert.
How do Facebook and Instagram ads work?
You define a goal (leads, video views, purchases), pick your audience, and run targeted ads with images or videos. The platform uses your budget to show the ad to the right people. We manage that whole process—from creative to testing to results tracking.
How much should I spend on social media ads?
Most clients start with $500–$3,000/month. The more competitive your industry or the broader your audience, the more you’ll want to invest. We’ll help you figure out what makes sense for your goals.
Do you help with TikTok or LinkedIn ads too?
- Posts live permanently on your feed.
- Stories disappear after 24 hours (unless saved).
- Reels are short, vertical videos designed to reach new people—great for growth and engagement.
Each one plays a different role in your content strategy. We use all of them depending on the goal.
What makes a great ad on social media?
A great hook, a clear message, and a strong offer. Bonus points if it feels authentic (not overly polished) and includes video. We test different angles, formats, and creatives to find what actually gets results.
How do you target the right audience?
We use Meta’s audience tools to target based on location, demographics, interests, behaviors, and even past engagement. We also use custom audiences (like website visitors) and lookalikes to expand your reach to people just like your best customers.
Can you track leads and conversions from social ads?
Absolutely. We set up tracking so we can tell what ads are driving calls, form fills, purchases, or whatever action matters to your business. No guessing—just real data.
What kind of ROI can I expect from paid social?
It depends on your industry and offer, but we aim to deliver measurable, positive ROI. If you’re in a high-ticket service business, you might only need a couple of leads to make the whole campaign worthwhile. We track your results closely and optimize for better performance over time.
Social Media Ads FAQs
What is social media marketing?
It’s about using platforms like Facebook, Instagram, TikTok, and LinkedIn to grow your brand, build trust, and generate leads or sales. Done right, it’s not just posting for the sake of posting—it’s building real relationships and putting content in front of the right people at the right time.
What’s the difference between organic and paid social media?
- Organic is your regular posts, stories, and engagement—the stuff people see if they follow you.
- Paid is when you put ad dollars behind content to reach a wider or more specific audience.
Both have their place. Organic builds community. Paid gets results faster and at scale.
Which platforms should my business be on?
It depends on your audience.
- Facebook and Instagram are still the top choices for most businesses.
- TikTok is powerful for short-form video if you’re willing to be creative.
- LinkedIn works well for B2B or professional services.
We’ll help you focus on where your customers actually spend their time—not just what’s trending.
What type of content performs best on social media?
Content that stops the scroll. Usually:
- Reels and short-form videos
- Personal stories and behind-the-scenes content
- Clear offers or promotions
- Customer testimonials or results
- Educational or how-to content
We help you figure out what your audience responds to—and then we create more of it.
What’s the difference between a post and a story/reel?
- Posts live permanently on your feed.
- Stories disappear after 24 hours (unless saved).
- Reels are short, vertical videos designed to reach new people—great for growth and engagement.
Each one plays a different role in your content strategy. We use all of them depending on the goal.
How often should I post on social media?
There’s no magic number, but 3–5 times per week is a good place to start. The key is consistency and quality. We’d rather post 3 great pieces of content than 7 random ones.
Reporting & Results
How do you measure success on social media?
It depends on your goal.
- If you’re focused on leads or sales, we track conversions.
- If you’re building brand awareness, we track reach, engagement, and follower growth.
Either way, we show you what’s working and what we’re improving.
What metrics matter most (likes, shares, reach, conversions)?
All of them matter in context. But we focus heavily on:
- Engagement rate
- Click-through rate
- Cost per lead
- Reach and impressions
- Conversions (calls, forms, purchases)
We don’t just report numbers—we help you understand what they mean.
How often do you send out performance reports?
We send a full report once a month, but we’re always watching performance behind the scenes. You’ll never wonder what’s going on—we keep you updated and show progress over time.
What’s the difference between a view and a click?
- A view means someone saw your ad or video.
- A click means they took action—usually clicked to your website or profile.
- Views are good for awareness. Clicks are what move people closer to buying.
Do you test different creative and copy?
Yes, constantly. We A/B test hooks, captions, images, videos—you name it. That’s how we turn average ads into high-performing ones. Testing = growth.
Engagement & Reputation
Do you respond to comments and messages?
We can! Many of our clients ask us to monitor comments, DMs, and messages to keep their pages active and responsive. We’ll work with you to make sure we’re answering in your voice.
Can you help manage negative reviews or comments?
Yes. We’ll help you respond professionally, protect your reputation, and de-escalate where needed. Social media is public—so we make sure your responses build trust.
How do you build engagement on social media?
We use a mix of great content, conversation starters, giveaways, polls, and videos that invite people to comment or share. Engagement isn’t just about likes—it’s about relationships and relevance.
Will you help me create a consistent brand voice online?
Absolutely. Whether your brand is fun, serious, professional, or edgy—we’ll dial in the tone, visuals, and messaging so your social media presence feels cohesive and on-brand.
Industry-Specific & Compliance
Can you advertise for sensitive industries (e.g., plastic surgery, law, supplements)?
Yes—we’ve worked with clients in med spa, legal, and health-related spaces. These industries have more ad restrictions, but we know how to navigate the rules to get your message out without getting flagged.
What are Facebook's ad policies and how do you stay compliant?
Facebook (Meta) has strict rules, especially around health, income, and personal attributes. We write copy that’s compliant while still being compelling—and we stay on top of policy updates to keep your ads running smoothly.
Can you run ads even if I’ve been restricted before?
In many cases, yes. We’ll review the reason for the restriction, appeal if needed, and get you set up properly in Meta Business Manager to reduce risk going forward.
Do you help with Meta Business Manager setup?
Yes—this is step one for most of our clients. We help you set up or clean up your Meta Business Manager, ad account, pixel, domains, and more. That way, everything’s connected properly before we run any ads.
Social Media Marketing Insights You Can Act On
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But, are you already picking the low-hanging fruits? Things like listing your business on Google cost you nothing and can immediately increase your website and store traffic.If you are guilty of any of these seven mistakes, you are probably losing easy money. Let’s fix that now.
Ready to Grow with Social Ads That Actually Work?
Let’s talk about how we can help you grow through smart, strategic social media advertising. Whether you need new leads, local visibility, or just better ROI on your current ad spend, we’ll get you there.