Google Local Services Ads
Dominate Your Local Market. Get Calls from Real, Verified Customers
If you run a service business and want calls from people ready to book, Local Services Ads should be part of your strategy.
Unlike traditional Google Ads, LSAs appear at the very top of the search results, above paid search, above maps, and above organic. Best part? You only pay for actual leads (calls or messages), not just clicks.
SCDigital has been an integral part of growing our reach at Rochester Opera House. There is a peace of mind that comes with knowing that your digital marketing team will not only honor your brand and your mission but will be there for technical support and creative planning! Thank you SCDigital!
Lisa Gibson
I have working with SC digital for almost a decade. They handle all my website, PPC, google Ads and SEO. I highly recommend them. They are super responsive and all around good guys.
Ward Law Group, PLLC
SC Digital is energetic and exemplifies professionalism. A successful Digital Marketing campaign requires extensive communication between the client and marketing company during the onboarding process. They worked hard and listened harder to put together a plan that met my budget and marketing goals. If you need digital marketing, give this company a call, you will not be disappointed.
Brian Chasse
SC Digital has been amazing. They are exceeding our expectations not only in results but also the amount of effort and focus they put into each project!
Tim Roberts
You are always so positive and have helped us grow over the past years. I really appreciate your enthusiastic and creative solutions to our evolving marketing needs. Everything is going great at E Print and I am grateful to have you as part of our Digital Marketing Team!
Ben Maurais
We have been using SC Digital for at least 4 or 5 years now. They redesigned our website that was outdated and made another one for our new business as well. They manage our Google ads and our social media accounts and so much more. Their professionalism, creativity and expertise has helped bring us to where we are today. Big shout out to Allison, Angela and Brad for all they do for us!
Florida Boat Detailing
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Why Local Services Ads Work So Well
Show up first—literally at the top of the page
Pay only for real leads—not just impressions or clicks
Get verified with Google—earn the coveted “Google Guaranteed” badge
Mobile-first design—makes it easy for customers to call you immediately
Perfect for local service businesses like HVAC, electrical, plumbing, landscaping, legal, home cleaning, and more
How It Works
Step 1.
A user searches for your service (e.g., “plumber near me”)
Step 2.
Your business shows up at the top with your photo, star rating, hours, and “Google Guaranteed” badge
Step 3.
The customer calls or messages you directly
Step 4.
You only pay when a real lead contacts you
What We Do
At SC Digital, we handle everything related to your LSA success
Google Guarantee
Help you get Google Guaranteed (or Screened), so your business earns credibility with the “Google Guaranteed” badge, boosting trust, clicks, and conversions from local customers who prefer verified providers.
LSA Profile Optimization
Set up and optimize your Local Services Ads profile to make sure it appears attractive and accurate, with compelling business info, services, and keywords that match what your target audience is searching for.
Profile Management
Manage categories, service areas, business hours, and all other essential details to ensure your profile stays current and relevant, so you show up for the right searches in the right locations.
Tracking Setup
Set up call tracking numbers and lead review processes to measure performance accurately, listen to lead calls, and gain insight into what’s working and what needs improvement.
Lead Quality Checks
Monitor the quality of leads you’re receiving and actively dispute any invalid or spam leads, ensuring you only pay for genuine, high-quality prospects who are actually looking for your services.
Budget & Rank Optimization
Optimize your daily budget, ad ranking, and responsiveness rating to keep your profile competitive and visible. This ensures you’re not overpaying while still showing up at the top.
Results Tracking
Track performance metrics like lead volume, booking rate, and revenue impact, tying your LSA performance directly to your sales pipeline so you know your ROI in real numbers.
All in All LSA Services
We handle everything end-to-end, making sure your account is compliant, continuously optimized, and producing consistent, qualified leads so you can focus on growing your business.
Why Choose SC Digital for LSAs?
We know how to work the system – LSAs run on a mix of budget, responsiveness, review rating, and proximity. We help you check every box to stay on top.
We track your calls – So you’ll know which ones turned into real jobs or clients.
We help you get more reviews – Because your ranking depends on it.
We connect LSAs to your pipeline – So you’ll know your cost per lead, closing rate, and true ROI
Meet Your SC Digital Team
No call centers. No outsourced account managers.
Just a small team of experts who know your name, answer your emails, and treat your budget like it’s their own.
Based in New Hampshire. Trusted by local businesses across New England and beyond.
Angela
Brad
Cait
Catrina
Chloe
Claire
Dave
Erica
Katie
Mariana
Naimat
Olivia
Saad
Zaigham
FAQs: Google Local Services Ads (LSAs)
What are Google Local Services Ads?
Local Services Ads (LSAs) are pay-per-lead ads that appear at the top of Google search results for local services. They connect people searching for a specific service (like HVAC or plumbing) with businesses that are nearby, highly rated, and Google-verified.
How are LSAs different from traditional Google Ads?
With LSAs, you don’t pay per click—you pay per lead (phone call or message). They don’t rely on keywords or ad copy. Instead, Google uses your profile, proximity, availability, and review rating to determine rankings.
What is the “Google Guaranteed” badge?
It’s a green checkmark shown next to your business in the ad. It tells customers that you’ve passed Google's background checks and licensing verification. It builds instant trust and makes them more likely to contact you.
Do I need to be verified to run LSAs?
Yes. To appear in LSAs, your business must pass a screening and verification process that includes background checks, license verification, and insurance confirmation. SC Digital will walk you through every step.
What industries can run LSAs?
Over 80+ categories are supported, including HVAC, plumbing, electricians, pest control, landscaping, garage door repair, movers, cleaners, law firms, real estate, and more.
How does Google determine my ranking in LSAs?
Google considers several factors: your proximity to the searcher, your review count and rating, your responsiveness to leads, your business hours, and how well your profile is completed. We help you improve each of these areas.
Do I need a website to run LSAs?
No! LSAs are linked to your Google Business Profile, not your website. However, having a website still helps with your credibility and overall marketing ecosystem.
Can I run LSAs and Google Ads at the same time?
Yes—and we recommend it. Running both gives you multiple placements on the first page of Google, increases visibility, and captures more leads from different types of searches.
How much do LSAs cost?
LSAs are pay-per-lead, and the cost per lead depends on your industry and location. For example, in HVAC it might range from $25–$60 per lead. We help you set a budget and monitor your cost per lead closely.
How much do LSAs cost?
LSAs are pay-per-lead, and the cost per lead depends on your industry and location. For example, in HVAC it might range from $25–$60 per lead. We help you set a budget and monitor your cost per lead closely.
Can I pause or adjust my LSA campaign?
Yes. You can pause your LSAs any time, adjust your budget, update business hours, or even turn off ads during vacation. We handle this for you so you’re always in control.
What happens if I get a spam call or bad lead?
You can dispute invalid leads (like robocalls, wrong service type, or spam). SC Digital will help you flag and submit disputes to recover your ad spend.
Can I track which leads come from LSAs?
Yes. We set up call tracking and tagging so you’ll know which calls came from LSAs, how many turned into jobs, and what your true ROI is.
How quickly can I get started?
The setup and verification process can take 1–3 weeks depending on your business type and how quickly you provide documentation. Once you’re verified, we can launch ads within a day.
Can I run LSAs in multiple locations?
Yes. If your business serves more than one city or has multiple offices, you can create service areas or multiple profiles. We’ll help you structure this correctly.
Do I need Google reviews to run LSAs?
You don’t need them to get started—but if you want to rank well, you’ll need reviews. We’ll help you create a review generation process that works.
What’s the average ROI on LSAs?
Most SC Digital clients see a 5–10X ROI on Local Services Ads when campaigns are optimized. That’s because LSAs often bring in high-intent buyers ready to act.
What if I already started LSAs but it’s not working?
Many businesses have LSAs set up incorrectly or incomplete profiles that are dragging them down. We can audit your current setup and make improvements to boost your lead flow.
Do you manage LSAs for lawyers, realtors, and non-contractors?
Yes. We manage LSAs for legal, real estate, and other industries that fall under “Google Screened.” Different process, but same goal: get you more high-quality leads.
How can I tell if LSAs are worth it for my business?
That’s what we’re here for. In your free strategy call, we’ll run a quick audit on your category, competition, and pricing so we can tell you exactly what to expect.
Insights to Boost Your Local Marketing Game
Webinar Replay: How to Win the Game of Google
Learn everything you need to know about creating your Google My Business listing, improving your website’s visibility in Google search results, and advertising your business on Google.
Ready to Turn Local Searches into Paying Customers?
With Google Local Services Ads, you don’t just show up—you stand out. We’ll help you earn trust with the Google Guarantee, appear at the very top of search results, and get real leads from real people in your area.
Let’s make your business the one they call first.