CASE STUDY
Welch Lawn Care: How a Website Redesign, Local SEO & GBP Optimization Helped Drive 25+ Qualified Leads in Just 3 Months
Welch Lawn Care NH is a family-owned landscaping and lawn care business serving Raymond and surrounding New Hampshire towns. Known for reliability and attention to detail, the company offers a full range of services including mowing, seasonal clean-ups, landscaping, and mulch installation. Paul and Teri Welch have built the business on hard work and personalized service, helping homeowners keep their outdoor spaces healthy, beautiful, and well-maintained year-round.
The Challenge
Welch Lawn Care NH, a family-owned landscaping and lawn care business in Raymond, NH, had built a strong local reputation through hard work and exceptional service. But their outdated website and limited digital presence weren’t helping them grow.
Their website lacked visual appeal, had poor SEO performance, and didn’t make it easy for prospects to request a quote. On top of that, their Google Business Profile (GBP) wasn’t fully optimized—meaning they were missing out on valuable local search traffic, especially during peak seasonal demand.
The Opportunity
Spring is the most critical season for lawn care businesses—and it was approaching fast. If Welch Lawn Care was going to capture that demand, we had to act quickly.
SC Digital partnered with Paul and Teri to build and launch a streamlined, high-converting online presence in time to take full advantage of the spring surge.
Web Design
Search Engine Optimzation
Google Business Profile Optimization
What We Delivered
Brand New Website
We completely rebuilt their website to match the quality of their work—highlighting key services like mowing, landscaping, and mulch installation. The new site featured clear calls-to-action to drive quote requests and was optimized for fast, mobile-friendly performance.
Old Design
Final Design
Local SEO Strategy
We implemented a location-targeted SEO plan focused on towns like Raymond, Chester, Candia, and Epping. This included optimizing on-page content, integrating service area keywords, and improving site structure to maximize local visibility.Their website lacked visual appeal, had poor SEO performance, and didn’t make it easy for prospects to request a quote. On top of that, their Google Business Profile (GBP) wasn’t fully optimized—meaning they were missing out on valuable local search traffic, especially during peak seasonal demand.
Google Business Profile Optimization
We fully optimized Welch Lawn Care’s GBP to boost visibility in local map results. With consistent NAP info, strong keyword signals, and review management, their profile began ranking for local lawn care searches—and it now proudly displays 10 five-star reviews.
Review Generation Coaching
We also coached Paul and Teri on how to build social proof by encouraging reviews from happy customers. First, we helped them reach out to past clients they had already served. Then, we gave them a simple system for asking each new client for a review after a job was complete—turning great service into visible credibility.
The Results
25+ Qualified Website Leads in Just 3 Months
Within the first three months of launching their new website and digital strategy, Welch Lawn Care received over 25 form submissions—all from high-quality leads in their service area. Most were for profitable services like weekly mowing, seasonal clean-ups, and landscape maintenance.
Page 1 Rankings for All Core Keywords
Their SEO strategy delivered fast results. All 10 of their targeted keywords are now ranking on the first page of Google—dramatically increasing visibility where it matters most.
Strong Presence in Key Service Areas
Their online footprint is now highly visible in their most important towns, including Raymond, Epping, Chester, and Candia, which brings in the right kind of traffic from the right kind of customers.
What This Means for Their Business
Thanks to their new digital presence, Paul and Teri now have a powerful foundation to grow their business. They’re showing up where local customers are searching, getting consistent inquiries, and projecting the professionalism that sets them apart.
And perhaps most importantly—they didn’t miss the spring rush.
They capitalized on it.
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