CASE STUDY
Power of One Podcast: Elevating User Experience through a Custom Website
The Power of One Podcast, hosted by Tim Roberts, offers valuable insights and tips for BNI members and business professionals. The podcast needed a website that could serve as a central hub for content, act as a digital resume, and allow listeners to stream episodes directly.
Challenges:
The podcast faced the challenge of needing a website tailored to its specific goals of listener engagement rather than lead generation. The site had to support interactions such as submitting topics, presentations, and questions from a diverse, global audience. Balancing these interactive elements with a functional and attractive design was crucial to meeting the podcast’s objectives.
Our Approach:
SC Digital designed a custom website that not only aligned with the podcast’s branding but also integrated specific features to meet the client’s needs. We embedded the podcast episodes directly on the site in a modern and polished way, providing listeners with multiple streaming options without having to leave the website. This ensures that users can interact with the podcast content on the platform of their choice, whether it’s through the website or via popular services like Spotify or Apple Music. Additionally, we incorporated strategic CTAs and a contact form to encourage listener engagement, allowing users to easily submit topics, presentations, and questions. The site was also built with mobile responsiveness and easy navigation, ensuring that listeners across the globe could access and interact with the content on any device.
Final Design
Results:
With the new website, the Power of One Podcast is now able to effectively gather listener input, including topic suggestions and business questions, from their diverse international audience. The streamlined streaming feature, combined with well-placed CTAs, encourages active participation and feedback. The client is impressed with the professional design and functionality, which is creating a strong online presence and supporting their podcast’s growth.
Stats for the Past 30 Days:
All time since March:
Google Analytics
What countries users are from, new users, and engaged sessions, so you can see that the podcast has a wide reach (like BNI!)
Past 90 Days vs The Prior Period
Events (i.e. actions that users are taking on the site). This time frame is the past 90 days vs the prior period, so you can see the increase in page views, scrolling, clicking, etc. since the new site launched.
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