Ledford’s Landscaping & Lighting Case Study
Ledford’s Landscaping & Lighting: From Missed Leads to Measurable Growth in 90 Days
When Ledford’s Landscaping & Lighting partnered with SC Digital in August 2025, their online marketing was underperforming. Despite offering premium landscaping and outdoor lighting services, the company was losing leads due to technical website issues and weak local visibility.
Within just three months, SC Digital implemented a holistic strategy that included SEO, AEO (Answer Engine Optimization), and Google Business Profile management, leading to measurable growth in visibility, leads, and overall business efficiency.
The Challenge
Before working with SC Digital, Ledford’s faced several roadblocks that were directly impacting revenue and customer acquisition:
Broken Website Forms:
For months, their contact forms weren’t functioning properly, and the business owner wasn’t receiving inquiries.
Low Local Search Visibility:
Their website and Google Business Profile weren’t ranking for key landscaping or lighting terms, limiting new business from organic channels.
No Tracking System:
There was no consistent process for monitoring leads or following up with potential customers.
These issues left the business missing opportunities and unable to measure what was working online.
The Solution
1. Fixed the Lead Capture Process
SC Digital quickly resolved the technical form issues, ensuring all leads were properly routed. To improve communication speed and reliability:
- All form submissions were integrated into WhatsApp, alerting the owner instantly when a new lead arrived.
- A Google Sheet tracking system was built to automatically log and organize each inquiry, giving the client full visibility into lead activity and conversion progress.
2. SEO & AEO Optimization
Next, SC Digital focused on increasing search visibility and attracting more qualified visitors:
- Conducted a complete SEO and AEO audit to identify technical, on-page, and content opportunities.
- Optimized service pages for high-intent local search terms related to landscaping, hardscaping, and outdoor lighting.
- Improved metadata, site speed, and structure for better ranking performance.
- Implemented schema and content enhancements to support voice search and featured snippet visibility.
3. Google Business Profile Optimization
- Refreshed all GBP categories, descriptions, and services for accuracy and search relevance.
- Added high-quality photos and regular GBP posts to increase local engagement and clicks.
- Enhanced NAP consistency and service areas for stronger local rankings.
The Results (August – October 2025)
Within 10 weeks, the results spoke for themselves:
– Significant SEO Traffic Growth — Organic visitors increased, and more conversions began coming directly from search.
– Rise in Phone Call Clicks — Both the website and GBP saw higher click-to-call activity, showing increased consumer action.
– More Form Submissions — With the forms fixed and tracked, Ledford’s began capturing legitimate inquiries that were previously being lost.
– Improved Google Business Profile Metrics — Clicks to the website and discovery searches both climbed steadily.
– Keyword Rankings Up — Several key landscaping and outdoor lighting terms moved from page 3+ to page 1 positions in Google search results.
The Impact
Today, Ledford’s Landscaping & Lighting has a reliable lead management system, greater online visibility, and measurable SEO momentum. What began as a project to fix broken forms turned into a full-scale digital growth initiative — one that’s now driving real business results.
SC Digital continues to monitor and enhance the company’s SEO and GBP performance, building on this early success to sustain long-term growth.
Key Takeaways
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Fixed broken forms that were blocking leads for months
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Implemented WhatsApp + Google Sheet tracking system for instant visibility
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Improved SEO rankings and local search visibility
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Increased website clicks, phone calls, and form submissions
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Built a foundation for ongoing organic growth and ROI
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