ePrint Case Study
ePrint: Turning Seasonal Print Demand into Year-Round Revenue with PPC
ePrint is a New England–based commercial printing company offering a wide range of professional print services, finishing, and delivery. Prior to partnering with SC Digital, advertising efforts were inconsistent and not fully aligned with seasonal print demand.
Partnership Launched: April 2023
Goal: Increase high-intent leads and seasonal growth opportunities
Strategy Overview
SC Digital developed a two-part PPC strategy built for both consistent and seasonal lead generation.
1. Core Evergreen Search Campaigns
Targets customers actively searching for printing services year-round. Focus keywords: “printing services near me,” “print business cards,” “school print materials,” “custom print bundles”
2. Seasonal Awareness and Promotional Campaigns
Google Display and Performance Max ads launch strategically throughout the year to capture unique demand segments such as schools and small businesses.
Campaign and Offer Testing
To determine what converts best across target audiences, we tested multiple promotional angles.
| Offer | Campaign Type | CTR | Conversions | Cost/Conversion | Outcome |
| Evergreen: Printing Services | Search | 4.01% | 179 | $52.78 | Strong year-round performer |
| Back to School – 30% Off | Display | 8.92% | 277 | $23.99 | Best seasonal results to date |
| Metallic Ink – 20% Off | Search | 1.26% | 1 | $273.63 | Niche appeal; lower demand |
| Business Print Bundle | Search | 7.46% | 1 | – | High engagement; small market |
Key learning: Search campaigns consistently drive the highest-intent leads, while Display campaigns excel for seasonal offers and brand awareness.
Performance and Growth Insights
– Paid Google traffic accounts for the majority of website visits and form submissions
– Cost-efficient conversions achieved during seasonal Display campaigns, particularly for education-focused offers
– Evergreen Search ensures ongoing lead flow supported by strong keyword alignment
– Landing pages with simple structure and clear calls-to-action help reduce friction and improve conversions
– Even with conservative budgets, strategic targeting produces measurable results
Overall impact: When ads are running, ePrint experiences significant increases in website traffic, inquiries, and customer engagement.
September 2023 – 2025, compared to the previous period (before vs. during our partnership):
What We Continue to Optimize
- CTR and search intent alignment
- Cost per click and cost per conversion
- Audience segmentation based on industries such as education and small business
- Landing page performance and conversion behavior
Future Growth Opportunities
- Expanded testing of segmented business bundles
- Increased remarketing to prior site visitors
- Ongoing enhancement of promotional timing around school-based demand cycles
Conclusion
Through strategic PPC management, ePrint has established a more reliable and scalable pipeline for online leads. Seasonal promotions combined with high-intent evergreen campaigns ensure both immediate and long-term impact.
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