CASE STUDY
Enlightened K9 — A Tailored Digital Strategy That Fetches Real Results
Enlightened K9 is a dog training business that works with a wide range of breeds, behavioral issues, and client types. The business is built around compassionate and effective training methods, offering services tailored to the needs of each dog and owner.
Project Goals:
When Enlightened K9 approached us, the primary goal was to redesign their website to better reflect the quality of their services and provide a more functional, visually appealing online presence. The existing website lacked aesthetic appeal, modern structure, and the ability to fully highlight client results, training tools, and video content.
Facebook Messenger Ads
Search Engine Optimzation
Website Transformation
We built a completely new website at enlightenedk9.com that serves as both a promotional platform and a client resource hub.
Key Features:
- Client and Dog Showcase: Sections that spotlight the variety of dogs and training scenarios handled by Enlightened K9, emphasizing the versatility and breadth of the trainer’s expertise.
- Testimonials and Reviews: High-visibility placement of glowing client reviews to build trust and credibility.
- Training Videos: Enhanced integration of high-quality video content that supports brand authority and user engagement.
- Photos: Strong visual storytelling through curated images of training sessions, client dogs, and the trainer herself.
Final Design
Advertising & Lead Generation
We initially launched Google Ads, but after testing, quickly pivoted to Facebook Messenger Ads, which proved more effective for the client’s needs and preferences.
Ad Performance Highlights:
Lead Cost Efficiency: Achieved a cost-per-lead between $7 and $10—a strong performance for service-based local advertising.
Content Strategy: Used client-provided video content, edited and optimized by our team to create compelling, informative ads.
Conversion Success: The client has had great success converting Messenger conversations into paying clients, demonstrating both the ad effectiveness and the client’s strong sales process.
Search Engine Optimization (SEO)
In addition to ads, we’ve implemented an SEO strategy focused on long-term organic visibility.
SEO Focus Areas:
On-page optimization for services, tools, and blog content
Internal and outbound linking for relevance and authority
Resource pages (e.g., training tools) designed for both client utility and keyword targeting
Results & Impact
Modern, highly functional website now aligned with the brand’s professionalism and quality
Increased lead generation through cost-effective Facebook ads
Improved client communication and education via the tools/nutrition and video sections
High client satisfaction and business growth to the point of reaching near full capacity
Enlightened K9 is a prime example of how a tailored digital strategy—combining web design, advertising, and SEO—can significantly elevate a small business’s online presence and client acquisition. With strong collaboration and high-quality input from the client, we delivered a cohesive, results-driven digital presence that supports both business growth and client experience.
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