Retargeting is when a user sees your ads after visiting one of your web properties or interacting with your business in some way. Although many find them to be annoying, the effectiveness of a solid retargeting strategy can not be overstated. Not all retargeting strategies are alike, though, and we can formulate the correct one for your business.
This is the type of retargeting most people think of when they hear the word. This is when people have visited your website and then continue to see your ads on other sites they visit after the fact.
Similar to website retargeting, this type of retargeting is more defined. For instance let’s say your business is a sporting goods store, and your website features different pages about basketball, hockey and tennis equipment. Your retargeting strategy can be set up to show tennis-related ads to people who visited your tennis page, hockey-related ads to people who visited your hockey page, and so on.
Facebook and Instagram retargeting
If you’re driving traffic to your Facebook or Instagram profiles, this type of strategy will bring them back even after they’ve left. The retargeting ads happen on the actual Facebook and Instagram profiles, as opposed to other websites.
Who should use retargeting ads?
Businesses who want to drive consistent messaging to their customers and convert more sales, even when they didn’t happen the first time, should consider a retargeting strategy.